Journal of Marketing Management, Volume 37, Issue 7-8 (2021)

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Journal of Marketing Management, Volume 37, Issue 7-8 (2021)

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Special Section: Advancing Spillover Research: Behavioural, Contextual and Temporal Approaches

Editorial
Advancing spillover research: behavioural, contextual and temporal approaches
Danae Manika & Diana Gregory-Smith
Pages: 595-598
Published online: 28 May 2021
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Free Access
Article
A theorisation of discrete emotion spillovers: an empirical test for anger
Paolo Antonetti & Carmen Valor
Pages: 599-625
Published online: 14 Sep 2020
AbstractforA theorisation of discrete emotion spillovers: an empirical test for anger | Full Text | References | PDF (520.9 KB) | EPUB
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Article
Adding ‘things’ to the internet: exploring the spillover effect of technology acceptance
Yang Lu, Savvas Papagiannidis & Eleftherios Alamanos
Pages: 626-650
Published online: 17 Feb 2021
AbstractforAdding ‘things’ to the internet: exploring the spillover effect of technology acceptance | Full Text | References | PDF (612.5 KB) | EPUB
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Article
CSR spillover effect: the influence of a brand’s corporate social responsibility activity on competing brands
Ali Tezer & Maryam Tofighi
Pages: 651-670
Published online: 04 Feb 2021
AbstractforCSR spillover effect: the influence of a brand’s corporate social responsibility activity on competing brands | Full Text | References | PDF (443.4 KB) | EPUB
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Article
Reducing meat consumption at work and at home: facilitators and barriers that influence contextual spillover
Caroline Verfuerth, Diana Gregory-Smith, Caroline J. Oates, Christopher R. Jones & Panayiota Alevizou
Pages: 671-702
Published online: 02 Mar 2021
AbstractforReducing meat consumption at work and at home: facilitators and barriers that influence contextual spillover | Full Text | References | PDF (1.8 MB) | EPUB
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Article
Spillover in the context of forced behaviour change: observations from a naturalistic time-series study
Sebastian Isbanner, Jennifer Algie & Nina Reynolds
Pages: 703-731
Published online: 05 Feb 2021
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General Articles

Article
The corporate social responsibility (CSR) internal branding model: aligning employees’ CSR awareness, knowledge, and experience to deliver positive employee performance outcomes
Joan Carlini & Debra Grace
Pages: 732-760
Published online: 15 Jan 2021
AbstractforThe corporate social responsibility (CSR) internal branding model: aligning employees’ CSR awareness, knowledge, and experience to deliver positive employee performance outcomes | Full Text | References | PDF (759.1 KB) | EPUB
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Article
A typology of second-hand business models
Mika Yrjölä, Harri Hokkanen & Hannu Saarijärvi
Pages: 761-791
Published online: 10 Feb 2021
AbstractforA typology of second-hand business models | Full Text | References | PDF (556.6 KB) | EPUB
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Open Access
Article
Structural topic modelling segmentation: a segmentation method combining latent content and customer context
Jorge E. Fresneda, Thomas A. Burnham & Chelsey H. Hill
Pages: 792-812
Published online: 11 Feb 2021
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