Journal of Marketing Management, Volume 38, Issue 7-8 (2022)

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Journal of Marketing Management, Volume 38, Issue 7-8 (2022)

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Research Article

Article
Cultural camouflage: how consumers perform concealment practices and blending techniques to insulate cultural membership
Alexandra S. Rome, Jack S. Tillotson & Florian Maurice
Pages: 605-632
Published online: 29 Sep 2021
AbstractforCultural camouflage: how consumers perform concealment practices and blending techniques to insulate cultural membership | Full Text | References | PDF (406.6 KB) | EPUB
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Article
Cut-throat competition or justice? Consumers’ responses to competitor whistleblowing from the perspective of consumer scepticism
Cheng-Yue Yin, Nan Bi & Yong Chen
Pages: 633-660
Published online: 13 Aug 2021
AbstractforCut-throat competition or justice? Consumers’ responses to competitor whistleblowing from the perspective of consumer scepticism | Full Text | References | PDF (471.9 KB) | EPUB
  • 502 Views
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Article
The politics of consuming war: video games, the military-entertainment complex and the spectacle of violence
Richard Godfrey
Pages: 661-682
Published online: 05 Nov 2021
AbstractforThe politics of consuming war: video games, the military-entertainment complex and the spectacle of violence | Full Text | References | PDF (342.5 KB) | EPUB
  • 2065 Views
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Article
The unbearable lightness of buying
John Dawes, Charles Graham, Giang Trinh & Byron Sharp
Pages: 683-708
Published online: 11 Aug 2021
AbstractforThe unbearable lightness of buying | Full Text | References | PDF (659.2 KB) | EPUB
  • 801 Views
  • 7 CrossRef citations
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Article
Optimising digital marketing and social media strategy: from push to pull to performance
Valter Afonso Vieira, Marcos Inácio Severo de Almeida, Colin B. Gabler, Ricardo Limongi, Milena Costa & Miriam Pires da Costa
Pages: 709-739
Published online: 23 Nov 2021
AbstractforOptimising digital marketing and social media strategy: from push to pull to performance | Full Text | References | PDF (676.7 KB) | EPUB
  • 8588 Views
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Article
Customer engagement behaviours in a social media context revisited: using both the formative measurement model and text mining techniques
Chaang-Iuan Ho, Ming-Chih Chen & Ya-Wei Shih
Pages: 740-770
Published online: 07 Dec 2021
AbstractforCustomer engagement behaviours in a social media context revisited: using both the formative measurement model and text mining techniques | Full Text | References | PDF (2.6 MB) | EPUB
  • 1504 Views
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Article
The effects of brand revitalisation and retro branding on brand and purchase outcomes: the moderating roles of consumer nostalgia proneness and self-construal
Pei-Chi Chen
Pages: 771-799
Published online: 17 Dec 2021
AbstractforThe effects of brand revitalisation and retro branding on brand and purchase outcomes: the moderating roles of consumer nostalgia proneness and self-construal | Full Text | References | PDF (4.3 MB) | EPUB
  • 1774 Views
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Article
An empirical examination of consumer CSR expectations: attribution, satisfaction, referral, and willingness to pay a premium
Roberto Saldivar & Mohammadali Zolfagharian
Pages: 800-829
Published online: 22 Nov 2021
AbstractforAn empirical examination of consumer CSR expectations: attribution, satisfaction, referral, and willingness to pay a premium | Full Text | References | PDF (563.7 KB) | EPUB
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