Journal of Marketing Management, Volume 39, Issue 3-4 (2023)

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Journal of Marketing Management, Volume 39, Issue 3-4 (2023)

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Research Article

Article
How regulatory focus shapes pro-environmental behaviour: evidence from Portugal
Filipe Coelho, Luís Cruz, Maria C. Pereira, Paula Simões & Eduardo Barata
Pages: 167-192
Published online: 04 Jul 2022
AbstractforHow regulatory focus shapes pro-environmental behaviour: evidence from Portugal | Full Text | References | PDF (578.7 KB) | EPUB
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Article
How sharing of supporters reveals competition amongst non-profit brands
Margaret Faulkner, Jenni Romaniuk & Philip Stern
Pages: 193-212
Published online: 11 Oct 2022
AbstractforHow sharing of supporters reveals competition amongst non-profit brands | Full Text | References | PDF (378.6 KB) | EPUB
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Article
Customers facing companies’ content personalisation attempts: paradoxical tensions, strategies and managerial insights
Laetitia Lambillotte & Ingrid Poncin
Pages: 213-243
Published online: 24 Aug 2022
AbstractforCustomers facing companies’ content personalisation attempts: paradoxical tensions, strategies and managerial insights | Full Text | References | PDF (494.6 KB) | EPUB
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Article
Digital practices tracing: studying consumer lurking in digital environments
Petra Audy Martínek, Alessandro Caliandro & Janice Denegri-Knott
Pages: 244-274
Published online: 05 Aug 2022
AbstractforDigital practices tracing: studying consumer lurking in digital environments | Full Text | References | PDF (655.9 KB) | EPUB
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Article
Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention
Imran Khan, Linda D. Hollebeek, Mobin Fatma, Jamid Ul Islam, Raouf Ahmad Rather, Shadma Shahid & Valdimar Sigurdsson
Pages: 275-297
Published online: 17 Aug 2022
AbstractforMobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention | Full Text | References | PDF (468.6 KB) | EPUB
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Article
Social media in politics: how to drive engagement and strengthen relationships
Aman Abid, Paul Harrigan, Shasha Wang, Sanjit K. Roy & Tauel Harper
Pages: 298-337
Published online: 12 Sep 2022
AbstractforSocial media in politics: how to drive engagement and strengthen relationships | Full Text | References | PDF (539.3 KB) | EPUB
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Article
Brand dynasty: managing charismatic legitimacy over time
Eric Arnould & Delphine Dion
Pages: 338-366
Published online: 15 Sep 2022
AbstractforBrand dynasty: managing charismatic legitimacy over time | Full Text | References | PDF (532.7 KB) | EPUB
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