Journal of Marketing Management, Volume 40, Issue 9-10 (2024)

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Journal of Marketing Management, Volume 40, Issue 9-10 (2024)

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Research Article

Article
Social media influencer endorsement: the conditional effects of product attribute description in sponsored influencer videos
Yiwen Chen, Li Chen & Yang Pan
Pages: 675-703
Published online: 19 Jan 2024
AbstractforSocial media influencer endorsement: the conditional effects of product attribute description in sponsored influencer videos | Full Text | References | PDF (617.7 KB) | EPUB
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Article
Consumer engagement on social media: an analysis of brand post characteristic combinations
Yang Liu, Zhijie Zhao, Jiaying Wang & Zeguo Qiu
Pages: 704-742
Published online: 09 Apr 2024
AbstractforConsumer engagement on social media: an analysis of brand post characteristic combinations | Full Text | References | PDF (846.6 KB) | EPUB
  • 309 Views
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Article
Comparing material and experiential framing in access-based fashion consumption and its influence on consumer happiness
Sanga Song & Juanjuan Wu
Pages: 743-771
Published online: 08 Apr 2024
AbstractforComparing material and experiential framing in access-based fashion consumption and its influence on consumer happiness | Full Text | References | PDF (504.4 KB) | EPUB
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Article
The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia
Ivan-Damir Anić, Ivana Kursan Milaković & Mitsunori Hirogaki
Pages: 772-794
Published online: 11 Apr 2024
AbstractforThe impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia | Full Text | References | PDF (765.8 KB) | EPUB
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Article
Marketing the past: a literature review and future directions for researching retro, heritage, nostalgia, and vintage
Christian Dam, Benjamin J. Hartmann & Katja H. Brunk
Pages: 795-819
Published online: 11 Apr 2024
AbstractforMarketing the past: a literature review and future directions for researching retro, heritage, nostalgia, and vintage | Full Text | References | PDF (399.8 KB) | EPUB | Supplemental
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Open Access
Article
Co-creating sustainability: transformative power of the brand
Nitha Palakshappa, Sandy Bulmer & Sarah Dodds
Pages: 820-850
Published online: 17 Jul 2024
AbstractforCo-creating sustainability: transformative power of the brand | Full Text | References | PDF (531.8 KB) | EPUB
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Open Access
Article
Inclusive marketing and disability: value creation strategies for organisations and society in the toy industry
Barbara Masiello, Antonella Garofano, Francesco Izzo & Enrico Bonetti
Pages: 851-876
Published online: 17 Jul 2024
AbstractforInclusive marketing and disability: value creation strategies for organisations and society in the toy industry | Full Text | References | PDF (526.9 KB) | EPUB
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