Journal of Marketing Management, Volume 8, Issue 1 (1992)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Marketing Management, Volume 8, Issue 1 (1992)

See all volumes and issues
Vol 40, 2024 Vol 39, 2023 Vol 38, 2022 Vol 37, 2021 Vol 36, 2020 Vol 35, 2019 Vol 34, 2018 Vol 33, 2017 Vol 32, 2016 Vol 31, 2015 Vol 30, 2014 Vol 29, 2013 Vol 28, 2012 Vol 27, 2010-2011 Vol 26, 2010 Vol 25, 2009 Vol 24, 2008 Vol 23, 2007 Vol 22, 2006 Vol 21, 2005 Vol 20, 2004 Vol 19, 2003 Vol 18, 2002 Vol 17, 2001 Vol 16, 2000 Vol 15, 1999 Vol 14, 1998 Vol 13, 1997 Vol 12, 1996 Vol 11, 1995 Vol 10, 1994 Vol 9, 1993 Volume 8, 1992 Vol 7, 1991 Vol 6, 1990 Vol 5, 1989-1990 Vol 4, 1988-1989 Vol 3, 1987-1988 Vol 2, 1986-1987 Vol 1, 1985-1986
Download citations Download PDFs Download issue

Editorials

Editorial
Editorial
Nigel Piercy
Pages: 1-3
Published online: 10 May 2010
First Page PreviewforEditorial | PDF (174.9 KB)
  • 10 Views
  • 1 CrossRef citations
  • 0Altmetric

Original Articles

Article
Who we are and what we do: A profile of marketing academics in UK universities
A. Diamantopoulos, B. B. Schlegelmilch & S. Neate‐Stidson
Pages: 5-20
Published online: 06 May 2010
AbstractforWho we are and what we do: A profile of marketing academics in UK universities | References | PDF (910.1 KB)
  • 11 Views
  • 10 CrossRef citations
  • 0Altmetric
Article
The marketing message: Being broadcast loud and clear?
Ken Peattie & Andrea Prothero
Pages: 21-34
Published online: 06 May 2010
AbstractforThe marketing message: Being broadcast loud and clear? | References | PDF (972.9 KB)
  • 25 Views
  • 1 CrossRef citations
  • 0Altmetric
Article
“Our five year mission— to boldly go where no man has been before… .”
Graham J. Hooley, Anthony J. Cox & Alex Adams
Pages: 35-48
Published online: 06 May 2010
Abstractfor“Our five year mission— to boldly go where no man has been before… .” | References | PDF (882.5 KB)
  • 42 Views
  • 13 CrossRef citations
  • 0Altmetric
Article
Implanting competitive strategy: A contingency approach
Pervaiz K. Ahmed & Mohammed Rafiq
Pages: 49-67
Published online: 06 May 2010
AbstractforImplanting competitive strategy: A contingency approach | References | PDF (1.3 MB)
  • 40 Views
  • 7 CrossRef citations
  • 0Altmetric
Article
Innovation diffusion: The emerging role of suppliers versus the traditional dominance of buyers
Nikos Tzokas & Mike Saren
Pages: 69-79
Published online: 06 May 2010
AbstractforInnovation diffusion: The emerging role of suppliers versus the traditional dominance of buyers | References | PDF (746.2 KB)
  • 24 Views
  • 3 CrossRef citations
  • 0Altmetric
Article
UK export assistance: Are we supporting the best programmes?
Dave Crick
Pages: 81-92
Published online: 06 May 2010
AbstractforUK export assistance: Are we supporting the best programmes? | References | PDF (796.1 KB)
  • 20 Views
  • 28 CrossRef citations
  • 0Altmetric

Miscellany

Books received
Pages: 93-94
Published online: 06 May 2010
CitationforBooks received | PDF (106.3 KB)
  • 5 Views
  • 0 CrossRef citations
  • 0Altmetric
About the authors
Pages: 95-96
Published online: 06 May 2010
CitationforAbout the authors | PDF (87.5 KB)
  • 6 Views
  • 0 CrossRef citations
  • 0Altmetric

Explore articles

Explore the most recently published articles

Inclusive marketing and disability: value creation strategies for organisations and society in the toy industry
Barbara Masiello et al.
Article | Published online: 17 Jul 2024
Co-creating sustainability: transformative power of the brand
Nitha Palakshappa et al.
Article | Published online: 17 Jul 2024
Open Access
Towards an ontology of consumers as distributed networks (or the end of ‘consumer research’ as we know it?): retrospective insights from the praxeomorphism of Russell Belk’s ‘extended self’
Craig J. Thompson
Article Commentary | Published online: 3 Jun 2024
Free Access
Reflections on a reimagined future for consumer research
Paul Hewer
Article Commentary | Published online: 3 Jun 2024
Open Access
View all latest articles