Journal of Marketing Management, Volume 8, Issue 2 (1992)

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Journal of Marketing Management, Volume 8, Issue 2 (1992)

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Editorials

Editorial
Editorial
Michael J. Baker
Pages: 97-99
Published online: 06 May 2010
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Original Articles

Article
What are the Excellent Companies?
Peter Doyle
Pages: 101-116
Published online: 06 May 2010
AbstractforWhat are the Excellent Companies? | References | PDF (1.1 MB)
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Miscellany

Competitive Intelligence: A Status Report on US Business Practices
James W. Taylor
Pages: 117-125
Published online: 06 May 2010
AbstractforCompetitive Intelligence: A Status Report on US Business Practices | References | PDF (548.2 KB)
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Original Articles

Article
The Sourcing of Retailer Brand Food Products by a UK Retailer
S. A. Shaw, J. A. Dawson & L. M. A. Blair
Pages: 127-146
Published online: 06 May 2010
AbstractforThe Sourcing of Retailer Brand Food Products by a UK Retailer | References | PDF (1.3 MB)
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Article
Producing Environmentally Acceptable Cosmetics? The Impact of Environmentalism on the United Kingdom Cosmetics and Toiletries Industry
Andrea Prothero & Pierre McDonagh
Pages: 147-166
Published online: 06 May 2010
AbstractforProducing Environmentally Acceptable Cosmetics? The Impact of Environmentalism on the United Kingdom Cosmetics and Toiletries Industry | References | PDF (1.3 MB)
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Article
The effect of experience on the decision making of expert and novice buyers
Robert East
Pages: 167-176
Published online: 06 May 2010
AbstractforThe effect of experience on the decision making of expert and novice buyers | References | PDF (605.4 KB)
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Miscellany

Comment
Corporate Culture: Is it Really a Barrier to Marketing Planning?
Jim Saker & Richard Speed
Pages: 177-181
Published online: 06 May 2010
AbstractforComment | References | PDF (314.3 KB)
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Book Reviews

Book Review
Book reviews
Elaine M. O'Brien, M. J. Baker & David Tonks
Pages: 183-191
Published online: 06 May 2010
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Miscellany

About the Authors
Pages: 193-194
Published online: 06 May 2010
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