Journal of Marketing Management, Volume 8, Issue 4 (1992)

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Journal of Marketing Management, Volume 8, Issue 4 (1992)

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Editorials

Editorial
Editorial
Michael J. Baker Editor
Pages: 299-301
Published online: 06 May 2010
First Page PreviewforEditorial | PDF (227.3 KB)
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Original Articles

Article
Market and technology shifts in the 1990s: Market fragmentation and mass customization
Guenther Mueller‐Heumann
Pages: 303-314
Published online: 06 May 2010
AbstractforMarket and technology shifts in the 1990s: Market fragmentation and mass customization | References | PDF (788.4 KB)
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Article
A risk analysis of industrial buyers: The case of mid‐range computers
Michael Greatorex, Vincent‐Wayne Mitchell & Ray Cunliffe
Pages: 315-333
Published online: 06 May 2010
AbstractforA risk analysis of industrial buyers: The case of mid‐range computers | References | PDF (1.3 MB)
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Article
Motives for and the management of countertrade in domestic markets
C. W. Neale, D. Shipley & P. Sercu
Pages: 335-349
Published online: 06 May 2010
AbstractforMotives for and the management of countertrade in domestic markets | References | PDF (1,005.2 KB)
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Article
The importance of customer satisfaction in explaining brand and dealer loyalty
José M. M. Bloemer & Jos G. A. M. Lemmink
Pages: 351-363
Published online: 06 May 2010
AbstractforThe importance of customer satisfaction in explaining brand and dealer loyalty | References | PDF (782.4 KB)
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Article
The process of conflict in buyer‐seller relationships at domestic and international levels: A comparative analysis
Constantine S. Katsikeas
Pages: 365-381
Published online: 06 May 2010
AbstractforThe process of conflict in buyer‐seller relationships at domestic and international levels: A comparative analysis | References | PDF (1.1 MB)
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Article
The consumer situation: An integrative model for research in marketing
Gordon R. Foxall
Pages: 383-404
Published online: 06 May 2010
AbstractforThe consumer situation: An integrative model for research in marketing | References | PDF (1.5 MB)
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Miscellany

Final comment
John W. Leppard & Malcolm H. B. McDonald
Pages: 405-406
Published online: 06 May 2010
AbstractforFinal comment | References | PDF (99.5 KB)
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Book Reviews

Book Review
Book review
Bill Donaldson
Pages: 407-408
Published online: 06 May 2010
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Miscellany

Books received
Pages: 409-410
Published online: 06 May 2010
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About the authors
Pages: 411-412
Published online: 06 May 2010
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Acknowledgements
Page: 413
Published online: 06 May 2010
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