Journal of Strategic Marketing, Volume 13, Issue 2 (2005)

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Journal of Strategic Marketing, Volume 13, Issue 2 (2005)

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Editorials

Editorial
Editorial
Nigel F. Piercy & Carolyn A. Strong
Pages: 79-80
Published online: 18 Feb 2007
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Miscellany

Developing strategic marketing through the use of marketing networks
Steve Rocks, Audrey Gilmore & David Carson
Pages: 81-92
Published online: 18 Feb 2007
AbstractforDeveloping strategic marketing through the use of marketing networks | Full Text | References | PDF (210.6 KB)
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The resource underpinnings of competitive positions
Graham Hooley & Gordon Greenley
Pages: 93-116
Published online: 18 Feb 2007
AbstractforThe resource underpinnings of competitive positions | Full Text | References | PDF (230.4 KB)
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Strategy implementation: the implications of a gender perspective for change management
Nikala Lane
Pages: 117-131
Published online: 18 Feb 2007
AbstractforStrategy implementation: the implications of a gender perspective for change management | Full Text | References | PDF (249.9 KB)
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External and internal accountability of financial services suppliers: current paradoxes in managing expectations and experience
Deirdre O'loughlin & Isabelle Szmigin
Pages: 133-147
Published online: 18 Feb 2007
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