Journal of Strategic Marketing, Volume 18, Issue 4 (2010)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Strategic Marketing, Volume 18, Issue 4 (2010)

See all volumes and issues
Vol 32, 2024 Vol 31, 2023 Vol 30, 2022 Vol 29, 2021 Vol 28, 2020 Vol 27, 2019 Vol 26, 2018 Vol 25, 2017 Vol 24, 2016 Vol 23, 2015 Vol 22, 2014 Vol 21, 2013 Vol 20, 2012 Vol 19, 2011 Volume 18, 2010 Vol 17, 2009 Vol 16, 2008 Vol 15, 2007 Vol 14, 2006 Vol 13, 2005 Vol 12, 2004 Vol 11, 2003 Vol 10, 2002 Vol 9, 2001 Vol 8, 2000 Vol 7, 1999 Vol 6, 1998 Vol 5, 1997 Vol 4, 1996 Vol 3, 1995 Vol 2, 1994 Vol 1, 1993
Download citations Download PDFs Download issue

Editorial

Editorial
Editorial
Nigel F. Piercy & Carolyn A. Strong
Pages: 275-276
Published online: 23 Jul 2010
CitationforEditorial | Full Text | References | PDF (33.1 KB)
  • 40 Views
  • 0 CrossRef citations
  • 0Altmetric

Papers

Article
Measuring retail productivity of food & grocery retail outlets using the DEA technique
Akanksha Gupta & Sanjiv Mittal
Pages: 277-289
Published online: 23 Jul 2010
AbstractforMeasuring retail productivity of food & grocery retail outlets using the DEA technique | Full Text | References | PDF (95.4 KB)
  • 578 Views
  • 20 CrossRef citations
  • 0Altmetric
Article
The relative importance of the brand of music festivals: a customer equity perspective
Mark A.A.M. Leenders
Pages: 291-301
Published online: 23 Jul 2010
AbstractforThe relative importance of the brand of music festivals: a customer equity perspective | Full Text | References | PDF (84.5 KB)
  • 5832 Views
  • 49 CrossRef citations
  • 0Altmetric
Article
Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship
Sussie C. Morrish, Morgan P. Miles & Jonathan H. Deacon
Pages: 303-316
Published online: 23 Jul 2010
AbstractforEntrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship | Full Text | References | PDF (110.1 KB)
  • 6066 Views
  • 103 CrossRef citations
  • 0Altmetric
Article
Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influence
Mark Palmer & Geoff Simmons
Pages: 317-336
Published online: 23 Jul 2010
AbstractforStrategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influence | Full Text | References | PDF (138.1 KB)
  • 377 Views
  • 5 CrossRef citations
  • 0Altmetric
Article
Improving marketing–operations cross-functional relationships
Niall Piercy
Pages: 337-356
Published online: 23 Jul 2010
AbstractforImproving marketing–operations cross-functional relationships | Full Text | References | PDF (127.8 KB)
  • 912 Views
  • 20 CrossRef citations
  • 0Altmetric
Article
Boosting your product's country of origin
Brett Martin
Pages: 357-358
Published online: 23 Jul 2010
AbstractforBoosting your product's country of origin | Full Text | PDF (34.1 KB)
  • 235 Views
  • 3 CrossRef citations
  • 0Altmetric

Explore articles

Explore the most recently published articles

Consumer behavior: managerial insights from a collectivistic culture
Dorine M. Mattar et al.
Article | Published online: 20 Jul 2024
Making it real on social media: exploring authenticity strategies for sport and fitness influencers
Marta Massi et al.
Article | Published online: 10 Jun 2024
Market orientation, corporate governance, and organizational learning: the rise of Korean popular culture
Chih-Pin Lin et al.
Article | Published online: 18 Apr 2024
Positioning marketing analytics for organisational agility in the ready-made garments industry in an emerging country context
Md Asadul Islam et al.
Article | Published online: 12 Apr 2024
Open Access
View all latest articles