Journal of Strategic Marketing, Volume 18, Issue 7 (2010)

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Journal of Strategic Marketing, Volume 18, Issue 7 (2010)

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Competitive Intelligence, Analysis & Strategy

Editorial

Editorial
Capitalising on intelligence: converting input to output to insight and competitive advantage
Sheila Wright
Pages: 517-521
Published online: 13 Dec 2010
First Page PreviewforCapitalising on intelligence: converting input to output to insight and competitive advantage | Full Text | PDF (56.3 KB)
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Papers: Competitive Intelligence

Article
Competitive Intelligence programmes for SMEs in France: evidence of changing attitudes
Jamie R. Smith, Sheila Wright & David Pickton
Pages: 523-536
Published online: 13 Dec 2010
AbstractforCompetitive Intelligence programmes for SMEs in France: evidence of changing attitudes | Full Text | References | PDF (111.7 KB)
  • 573 Views
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Article
Complaints are a firm's best friend
Sophie Larivet & François Brouard
Pages: 537-551
Published online: 13 Dec 2010
AbstractforComplaints are a firm's best friend | Full Text | References | PDF (136.3 KB)
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Papers: Competitive Analysis

Article
Competitive Intelligence analysis failure: diagnosing individual level causes and implementing organisational level remedies
Craig S. Fleisher & Sheila Wright
Pages: 553-572
Published online: 13 Dec 2010
AbstractforCompetitive Intelligence analysis failure: diagnosing individual level causes and implementing organisational level remedies | Full Text | References | PDF (161.3 KB)
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Article
Is loyalty driving growth for the brand in front? A two-purchase analysis of car category dynamics in Thailand
Dag Bennett & Charles Graham
Pages: 573-585
Published online: 13 Dec 2010
AbstractforIs loyalty driving growth for the brand in front? A two-purchase analysis of car category dynamics in Thailand | Full Text | References | PDF (105.9 KB)
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Article
Modeling customer churn in a non-contractual setting: the case of telecommunications service providers
Ali Tamaddoni Jahromi, Mohammad Mehdi Sepehri, Babak Teimourpour & Sarvenaz Choobdar
Pages: 587-598
Published online: 13 Dec 2010
AbstractforModeling customer churn in a non-contractual setting: the case of telecommunications service providers | Full Text | References | PDF (165.4 KB)
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Papers: Competitive Strategy

Article
Moving closer to the customers: effects of vertical integration in the Swedish commercial printing industry
Thomas Mejtoft
Pages: 599-611
Published online: 13 Dec 2010
AbstractforMoving closer to the customers: effects of vertical integration in the Swedish commercial printing industry | Full Text | References | PDF (124.6 KB)
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Article
Bridging virtual and real worlds: enhancing outlying clustered value creations
Daniel D. Bretonès, Bernard Quinio & Gilbert Réveillon
Pages: 613-625
Published online: 13 Dec 2010
AbstractforBridging virtual and real worlds: enhancing outlying clustered value creations | Full Text | References | PDF (125.6 KB)
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Miscellany

Editorial Board
Page: ebi
Published online: 13 Dec 2010
CitationforEditorial Board | PDF (114.2 KB)
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