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Volume 20, Issue 5

Journal of Strategic Marketing

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Journal of Strategic Marketing, Volume 20, Issue 5 (2012)

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Journal of Strategic Marketing, Volume 20, Issue 5 (2012)

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Editorial

Nigel F. Piercy & Carolyn A. Strong

Pages: 379-380

Published online: 06 Sep 2012

CitationforEditorial | Full Text | PDF (29 KB)

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Papers

Article

The mechanisms of value co-creation

Hannu Saarijärvi

Pages: 381-391

Published online: 14 May 2012

AbstractforThe mechanisms of value co-creation | Full Text | References | PDF (141.4 KB)

5292 Views
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Article

The influence of acculturation on consumer relational bonding in banking relationships

Joe Choon Yean Chai, Kenneth R. Deans & Sergio Biggemann

Pages: 393-410

Published online: 03 Apr 2012

AbstractforThe influence of acculturation on consumer relational bonding in banking relationships | Full Text | References | PDF (127.8 KB)

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Article

Acculturation to the global consumer culture: a generational cohort comparison

Jason Carpenter, Marguerite Moore, Anne Marie Doherty & Nicholas Alexander

Pages: 411-423

Published online: 15 May 2012

AbstractforAcculturation to the global consumer culture: a generational cohort comparison | Full Text | References | PDF (100.6 KB)

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Article

Antecedents of interaction orientation: the influence of organizational and behavioral characteristics

Julia Thalmann & Malte Brettel

Pages: 425-445

Published online: 26 Jun 2012

AbstractforAntecedents of interaction orientation: the influence of organizational and behavioral characteristics | Full Text | References | PDF (134.2 KB)

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Article

Measuring market orientation in nonprofit organizations

Pratik Modi

Pages: 447-460

Published online: 01 Aug 2012

AbstractforMeasuring market orientation in nonprofit organizations | Full Text | References | PDF (103 KB)

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