Journal of Strategic Marketing, Volume 21, Issue 1 (2013)

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Journal of Strategic Marketing, Volume 21, Issue 1 (2013)

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Editorial

Editorial
Editorial
Nigel Piercy & Carolyn Strong
Pages: 1-2
Published online: 23 Jan 2013
CitationforEditorial | Full Text | References | PDF (28.7 KB)
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Papers

Article
Entering into strategic alliances: an empirical test of the direct and interaction effects of managers' attitudes, subjective norms, and perceived behavioral control
Carmina Cavazos
Pages: 3-24
Published online: 21 Nov 2012
AbstractforEntering into strategic alliances: an empirical test of the direct and interaction effects of managers' attitudes, subjective norms, and perceived behavioral control | Full Text | References | PDF (125.4 KB)
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Article
Barriers to entry and firm performance: a proposed model and curvilinear relationships
Fahri Karakaya & Satyanarayana Parayitam
Pages: 25-47
Published online: 19 Dec 2012
AbstractforBarriers to entry and firm performance: a proposed model and curvilinear relationships | Full Text | References | PDF (143.1 KB)
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Article
International brand strategy and mode of entry in the services sector: lessons from the financial crisis
Maximilian H. E. E. Gerrath & Mark A. A. M. Leenders
Pages: 48-67
Published online: 19 Dec 2012
AbstractforInternational brand strategy and mode of entry in the services sector: lessons from the financial crisis | Full Text | References | PDF (158 KB)
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Article
Outsourcing of customer relationship management: implications for customer satisfaction
Michael Graf, Bodo B. Schlegelmilch, Susan M. Mudambi & Stephen Tallman
Pages: 68-81
Published online: 19 Dec 2012
AbstractforOutsourcing of customer relationship management: implications for customer satisfaction | Full Text | References | PDF (95.2 KB)
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Article
The contingent value of marketing and social networking capabilities in firm performance
Nima Heirati, Aron O'Cass & Liem Viet Ngo
Pages: 82-98
Published online: 19 Dec 2012
AbstractforThe contingent value of marketing and social networking capabilities in firm performance | Full Text | References | PDF (108.5 KB)
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