Journal of Strategic Marketing, Volume 21, Issue 2 (2013)

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Journal of Strategic Marketing, Volume 21, Issue 2 (2013)

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Editorial

Editorial
Editorial
Nigel Piercy & Carolyn Strong
Pages: 99-100
Published online: 22 Mar 2013
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Papers

Article
Cell phone product-market segments using product features as a cluster variate: a multi-country study
Matti Haverila, Michel Rod & Nicholas Ashill
Pages: 101-124
Published online: 22 Feb 2013
AbstractforCell phone product-market segments using product features as a cluster variate: a multi-country study | Full Text | References | PDF (198.7 KB)
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Article
Using discriminant analysis to classify satisfaction data to facilitate planning in a franchise context
Tina M. Facca
Pages: 125-139
Published online: 22 Feb 2013
AbstractforUsing discriminant analysis to classify satisfaction data to facilitate planning in a franchise context | Full Text | References | PDF (112.4 KB)
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Article
The contingent role of customer orientation and entrepreneurial orientation on product innovation and performance
Amonrat Thoumrungroje & Olimpia Racela
Pages: 140-159
Published online: 22 Jan 2013
AbstractforThe contingent role of customer orientation and entrepreneurial orientation on product innovation and performance | Full Text | References | PDF (126.1 KB)
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Article
Conditions of departmental power: a strategic contingency exploration of marketing's customer-connecting role
Corina Marx Voss & Malte Brettel
Pages: 160-178
Published online: 22 Feb 2013
AbstractforConditions of departmental power: a strategic contingency exploration of marketing's customer-connecting role | Full Text | References | PDF (111.2 KB)
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Article
Approaching Key Account Management from a long-term perspective
Nektarios Tzempelikos & Spiros Gounaris
Pages: 179-198
Published online: 22 Feb 2013
AbstractforApproaching Key Account Management from a long-term perspective | Full Text | References | PDF (120.7 KB)
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