Journal of Strategic Marketing, Volume 21, Issue 6 (2013)

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Journal of Strategic Marketing, Volume 21, Issue 6 (2013)

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Editorial

Editorial
Editorial
Nigel Piercy & Carolyn Strong
Pages: 463-464
Published online: 18 Oct 2013
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Papers

Article
The role of marketing managers' commitment and involvement in marketing strategy implementation
B. Ramaseshan, Asmai Ishak & Fazlul K. Rabbanee
Pages: 465-483
Published online: 08 Jul 2013
AbstractforThe role of marketing managers' commitment and involvement in marketing strategy implementation | Full Text | References | PDF (166.1 KB)
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Article
A resource-advantage perspective on pricing: shifting the focus from ends to means-end in pricing research?
Jean-Pierre van der Rest & Angela Roper
Pages: 484-498
Published online: 01 Jul 2013
AbstractforA resource-advantage perspective on pricing: shifting the focus from ends to means-end in pricing research? | Full Text | References | PDF (150.1 KB)
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Article
A review of the relationships and impact of market orientation and market positioning on organisational performance
Charles Blankson, Kirsten Cowan, John Crawford, Stavros Kalafatis, Jaywant Singh & Stanley Coffie
Pages: 499-512
Published online: 08 Jul 2013
AbstractforA review of the relationships and impact of market orientation and market positioning on organisational performance | Full Text | References | PDF (135.4 KB)
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Article
Customer perception of service quality and perceived price and fairness: a comparison between public and new private sector banks
Vinita Kaura, Chalasani S. Durga Prasad & Sourabh Sharma
Pages: 513-528
Published online: 08 Jul 2013
AbstractforCustomer perception of service quality and perceived price and fairness: a comparison between public and new private sector banks | Full Text | References | PDF (125.6 KB)
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Article
Asymptotic effect in cost domination: the way to Differentiation
Philippe Mouillot
Pages: 529-540
Published online: 03 Jul 2013
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Article
Environmentally motivated actions influencing perceptions of environmental corporate reputation
Clare D'Souza, Mehdi Taghian & Gillian Sullivan-Mort
Pages: 541-555
Published online: 28 May 2013
AbstractforEnvironmentally motivated actions influencing perceptions of environmental corporate reputation | Full Text | References | PDF (134.9 KB)
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