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Volume 23, Issue 3

Journal of Strategic Marketing

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Journal of Strategic Marketing, Volume 23, Issue 3 (2015)

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Journal of Strategic Marketing, Volume 23, Issue 3 (2015)

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Editorial

Nigel Piercy & Carolyn Strong

Pages: 187-188

Published online: 19 Jun 2015

CitationforEditorial | Full Text | PDF (29.6 KB)

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Papers

Article

The impact of hospital customer orientation on burnout of public hospital service workers in New Zealand

Michel Rod & Nicholas Ashill

Pages: 189-208

Published online: 29 Apr 2014

AbstractforThe impact of hospital customer orientation on burnout of public hospital service workers in New Zealand | Full Text | References | PDF (238.7 KB)

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Article

Exploring consumer adoption of proximity mobile payments

Emma Slade, Michael Williams, Yogesh Dwivedi & Niall Piercy

Pages: 209-223

Published online: 29 Apr 2014

AbstractforExploring consumer adoption of proximity mobile payments | Full Text | References | PDF (131.5 KB)

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Article

Towards marketing of functionality: insights from Michelin and Hilti

Karim Ben Slimane & Damien Chaney

Pages: 224-237

Published online: 22 May 2014

AbstractforTowards marketing of functionality: insights from Michelin and Hilti | Full Text | References | PDF (189.7 KB)

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Article

Credibility of information in online communities

M. Nick Hajli, Julian Sims, Mauricio Featherman & Peter E.D. Love

Pages: 238-253

Published online: 22 May 2014

AbstractforCredibility of information in online communities | Full Text | References | PDF (146.3 KB)

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Article

The effects of value chain expanded brand communication on innovation acceptance

Christian Linder

Pages: 254-272

Published online: 08 Jul 2014

AbstractforThe effects of value chain expanded brand communication on innovation acceptance | Full Text | References | PDF (195.4 KB)

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Article

Towards a holistic internal market orientation measurement scale

Theophilus Francis Gyepi-Garbrah & Emmanuel Selase Asamoah

Pages: 273-284

Published online: 03 Jul 2014

AbstractforTowards a holistic internal market orientation measurement scale | Full Text | References | PDF (200.9 KB)

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Erratum

Correction

Erratum

Page: i

Published online: 25 Jul 2014

CitationforErratum | Full Text | PDF (21.5 KB)

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