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Journal of Strategic Marketing
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Volume 25, Issue 4

Journal of Strategic Marketing

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Journal of Strategic Marketing, Volume 25, Issue 4 (2017)

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Journal of Strategic Marketing, Volume 25, Issue 4 (2017)

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Vol 32, 2024 Vol 31, 2023 Vol 30, 2022 Vol 29, 2021 Vol 28, 2020 Vol 27, 2019 Vol 26, 2018 Volume 25, 2017 Vol 24, 2016 Vol 23, 2015 Vol 22, 2014 Vol 21, 2013 Vol 20, 2012 Vol 19, 2011 Vol 18, 2010 Vol 17, 2009 Vol 16, 2008 Vol 15, 2007 Vol 14, 2006 Vol 13, 2005 Vol 12, 2004 Vol 11, 2003 Vol 10, 2002 Vol 9, 2001 Vol 8, 2000 Vol 7, 1999 Vol 6, 1998 Vol 5, 1997 Vol 4, 1996 Vol 3, 1995 Vol 2, 1994 Vol 1, 1993

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Original Articles

Article

Strategic hybrid orientation between market orientation and brand orientation: guiding principles

Simon M’zungu, Bill Merrilees & Dale Miller

Pages: 275-288

Published online: 12 Oct 2015

AbstractforStrategic hybrid orientation between market orientation and brand orientation: guiding principles | Full Text | References | PDF (831.9 KB)

1142 Views
21 CrossRef citations
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Article

Neural networks in strategic marketing: exploring the possibilities

Kristen Bell DeTienne & David H. DeTienne

Pages: 289-300

Published online: 01 Sep 2015

AbstractforNeural networks in strategic marketing: exploring the possibilities | Full Text | References | PDF (769.8 KB)

553 Views
7 CrossRef citations
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Article

Organizational social capital as a moderator for the effect of entrepreneurial orientation on competitive intelligence

Luu Trong Tuan

Pages: 301-315

Published online: 28 Aug 2015

AbstractforOrganizational social capital as a moderator for the effect of entrepreneurial orientation on competitive intelligence | Full Text | References | PDF (1 MB)

542 Views
8 CrossRef citations
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Article

Success factors in a CRM strategy: technology is not all

Jesús Juan Cambra-Fierro, Edgar Centeno, Ana Olavarria & Rosario Vazquez-Carrasco

Pages: 316-333

Published online: 21 Mar 2016

AbstractforSuccess factors in a CRM strategy: technology is not all | Full Text | References | PDF (1.2 MB)

2578 Views
20 CrossRef citations
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Article

The existence of double jeopardy within the order of entry effect

Dean C. H. Wilkie & Lester W. Johnson

Pages: 334-341

Published online: 16 Mar 2016

AbstractforThe existence of double jeopardy within the order of entry effect | Full Text | References | PDF (545.5 KB)

255 Views
4 CrossRef citations
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Article

The quantitative strategic planning matrix: a new marketing tool

Meredith E. David, Fred R. David & Forest R. David

Pages: 342-352

Published online: 06 Apr 2016

AbstractforThe quantitative strategic planning matrix: a new marketing tool | Full Text | References | PDF (675.8 KB)

3903 Views
44 CrossRef citations
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Article

Ghanaian exporters’ international experience and performance: the mediating role of export commitment

Gloria Sraha, Revti Raman Sharma & Dave Crick

Pages: 353-365

Published online: 21 Mar 2016

AbstractforGhanaian exporters’ international experience and performance: the mediating role of export commitment | Full Text | References | PDF (847.5 KB)

403 Views
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Journal of Strategic Marketing (Vol.25, Iss.4, 2017)

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