Journal of Strategic Marketing, Volume 25, Issue 7 (2017)

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Journal of Strategic Marketing, Volume 25, Issue 7 (2017)

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Articles

Article
The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market
Khan Md Raziuddin Taufique, Andrea Vocino & Michael Jay Polonsky
Pages: 511-529
Published online: 14 Oct 2016
AbstractforThe influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market | Full Text | References | PDF (1.2 MB)
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Original Articles

Article
Predictors of export performance in developing economies: a longitudinal analysis of Moroccan SMEs
Hind El Makrini
Pages: 530-546
Published online: 16 Mar 2016
AbstractforPredictors of export performance in developing economies: a longitudinal analysis of Moroccan SMEs | Full Text | References | PDF (1 MB)
  • 341 Views
  • 8 CrossRef citations
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Article
Untangling the relationships between consumer characteristics, shopping values, and behavioral intention in online group buying
Weng Marc Lim
Pages: 547-566
Published online: 22 Jun 2016
AbstractforUntangling the relationships between consumer characteristics, shopping values, and behavioral intention in online group buying | Full Text | References | PDF (1.3 MB)
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Article
Determinants of reverse marketing knowledge transfer potential from emerging market subsidiaries to multinational enterprises’ headquarters
Tiina Leposky, Ahmad Arslan & Minnie Kontkanen
Pages: 567-580
Published online: 29 Jun 2016
AbstractforDeterminants of reverse marketing knowledge transfer potential from emerging market subsidiaries to multinational enterprises’ headquarters | Full Text | References | PDF (1 MB)
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Article
An examination of mobile app usage and the user’s life satisfaction
Stefan Linnhoff & Katherine Taken Smith
Pages: 581-617
Published online: 05 Jul 2016
AbstractforAn examination of mobile app usage and the user’s life satisfaction | Full Text | References | PDF (2.1 MB)
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Article
Marketing flexibility measurement scale: conceptualization, development and nomological validation
Kumar Shalender
Pages: 618-628
Published online: 05 Jul 2016
AbstractforMarketing flexibility measurement scale: conceptualization, development and nomological validation | Full Text | References | PDF (946.2 KB)
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Editorial Board

Editorial Board
Page: ebi
Published online: 09 Aug 2017
CitationforEditorial Board | Full Text | PDF (34.2 KB)
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