Journal of Strategic Marketing, Volume 26, Issue 6 (2018)

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Journal of Strategic Marketing, Volume 26, Issue 6 (2018)

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Original Articles

Article
A conceptual analysis of brand intimacy on social media platforms
Alanoud F. Almubarak, Simon J. Pervan & Lester W. Johnson
Pages: 463-478
Published online: 17 Apr 2017
AbstractforA conceptual analysis of brand intimacy on social media platforms | Full Text | References | PDF (886.7 KB)
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Article
Combined effects of franchise management strategies and employee service performance on customer loyalty: a multilevel perspective
B. Ramaseshan, Fazlul K. Rabbanee & Oksana Burford
Pages: 479-497
Published online: 01 Mar 2017
AbstractforCombined effects of franchise management strategies and employee service performance on customer loyalty: a multilevel perspective | Full Text | References | PDF (817.4 KB)
  • 758 Views
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Article
Corporate advantage in customer-centric diversification
Lalit Manral & Kathryn R. Harrigan
Pages: 498-519
Published online: 08 Mar 2017
AbstractforCorporate advantage in customer-centric diversification | Full Text | References | PDF (1.8 MB)
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Article
Diffusing market orientation to drive marketing capital: evidence from Vietnam
Nguyen Dinh Tho, Nguyen Thi Mai Trang & Clifford J. Shultz II
Pages: 520-531
Published online: 02 May 2017
AbstractforDiffusing market orientation to drive marketing capital: evidence from Vietnam | Full Text | References | PDF (1.2 MB)
  • 389 Views
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Article
Toward a greater understanding of the market orientation and internal market orientation relationship
Pratik Modi & Gurjeet Kaur Sahi
Pages: 532-549
Published online: 27 Apr 2017
AbstractforToward a greater understanding of the market orientation and internal market orientation relationship | Full Text | References | PDF (1.5 MB)
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