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Volume 30, Issue 2

Journal of Strategic Marketing

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Journal of Strategic Marketing, Volume 30, Issue 2 (2022)

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Journal of Strategic Marketing, Volume 30, Issue 2 (2022)

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Vol 32, 2024 Vol 31, 2023 Volume 30, 2022 Vol 29, 2021 Vol 28, 2020 Vol 27, 2019 Vol 26, 2018 Vol 25, 2017 Vol 24, 2016 Vol 23, 2015 Vol 22, 2014 Vol 21, 2013 Vol 20, 2012 Vol 19, 2011 Vol 18, 2010 Vol 17, 2009 Vol 16, 2008 Vol 15, 2007 Vol 14, 2006 Vol 13, 2005 Vol 12, 2004 Vol 11, 2003 Vol 10, 2002 Vol 9, 2001 Vol 8, 2000 Vol 7, 1999 Vol 6, 1998 Vol 5, 1997 Vol 4, 1996 Vol 3, 1995 Vol 2, 1994 Vol 1, 1993

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Relationship Marketing in Franchising and Retailing

Introduction

Relationship marketing in franchising and retailing

Park Thaichon, Lorelle Frazer & Scott Weaven

Pages: 113-114

Published online: 12 Jun 2020

CitationforRelationship marketing in franchising and retailing | Full Text | References | PDF (178.7 KB) | EPUB

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Free Access

Article

Consumer attitude and intention toward ridesharing

Isaac Cheah, Anwar Sadat Shimul, Johan Liang & Ian Phau

Pages: 115-136

Published online: 12 Jun 2020

AbstractforConsumer attitude and intention toward ridesharing | Full Text | References | PDF (1.4 MB) | EPUB

1653 Views
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Article

Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector

Zhanna Kremez, Lorelle Frazer, Sara Quach & Park Thaichon

Pages: 137-159

Published online: 12 Jun 2020

AbstractforCollaboration, communication, support, and relationships in the context of e-commerce within the franchising sector | Full Text | References | PDF (1.7 MB) | EPUB

880 Views
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Article

Franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks

Aveed Raha & Ilir Hajdini

Pages: 160-179

Published online: 17 Jun 2020

AbstractforFranchisees with multiple stakeholder roles: perceptions and conflict in franchise networks | Full Text | References | PDF (1.7 MB) | EPUB

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Article

Why franchisors recruit franchisees from the ranks of their employees

Peter Balsarini, Claire Lambert & Marie M. Ryan

Pages: 180-200

Published online: 12 Jun 2020

AbstractforWhy franchisors recruit franchisees from the ranks of their employees | Full Text | References | PDF (1.8 MB) | EPUB

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Article

Franchisee advisory councils and justice: franchisees finding their voice

Anthony Grace, Lorelle Frazer, Scott Weaven, Helen Perkins, Wei Shao & Munyaradzi Nyadzayo

Pages: 201-220

Published online: 15 Jun 2020

AbstractforFranchisee advisory councils and justice: franchisees finding their voice | Full Text | References | PDF (2 MB) | EPUB

322 Views
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Article

Determinants of overall franchisee satisfaction: application of the performance feedback theory

Michal Jirásek, Susanne Maria Gaffke & Josef Windsperger

Pages: 221-238

Published online: 15 Jun 2020

AbstractforDeterminants of overall franchisee satisfaction: application of the performance feedback theory | Full Text | References | PDF (1.2 MB) | EPUB

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Journal of Strategic Marketing (Vol.30, Iss.2, 2022)

Relationship Marketing in Franchising and Retailing

Relationship Marketing in Franchising and Retailing

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