Journal of Strategic Marketing, Volume 30, Issue 5 (2022)

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Journal of Strategic Marketing, Volume 30, Issue 5 (2022)

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Research Article

Article
Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure
Bang Nguyen, Junsong Chen, Pantea Foroudi, Xiaoyu Yu, Cheng-Hao Steve Chen & Dorothy A. Yen
Pages: 443-480
Published online: 24 Aug 2020
AbstractforImpact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure | Full Text | References | PDF (635.2 KB) | EPUB
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Article
Relative importance of motivation, store patronage, and marketing efforts in driving cross-buying behaviors
Wirawan Dony Dahana, Yukihiro Miwa, Chris Baumann & Makoto Morisada
Pages: 481-509
Published online: 28 Aug 2020
AbstractforRelative importance of motivation, store patronage, and marketing efforts in driving cross-buying behaviors | Full Text | References | PDF (897.3 KB) | EPUB
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Article
The effects of QR delivered content on perceived product value
Diletta Acuti, Andrea Vocino, Valentina Mazzoli & Raffaele Donvito
Pages: 510-532
Published online: 28 Aug 2020
AbstractforThe effects of QR delivered content on perceived product value | Full Text | References | PDF (4.6 MB) | EPUB
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