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Volume 31, Issue 4

Journal of Strategic Marketing

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Journal of Strategic Marketing, Volume 31, Issue 4 (2023)

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Journal of Strategic Marketing, Volume 31, Issue 4 (2023)

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Vol 32, 2024 Volume 31, 2023 Vol 30, 2022 Vol 29, 2021 Vol 28, 2020 Vol 27, 2019 Vol 26, 2018 Vol 25, 2017 Vol 24, 2016 Vol 23, 2015 Vol 22, 2014 Vol 21, 2013 Vol 20, 2012 Vol 19, 2011 Vol 18, 2010 Vol 17, 2009 Vol 16, 2008 Vol 15, 2007 Vol 14, 2006 Vol 13, 2005 Vol 12, 2004 Vol 11, 2003 Vol 10, 2002 Vol 9, 2001 Vol 8, 2000 Vol 7, 1999 Vol 6, 1998 Vol 5, 1997 Vol 4, 1996 Vol 3, 1995 Vol 2, 1994 Vol 1, 1993

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Article

Consumer retention through phygital experience in omnichannel retailing: role of consumer empowerment and satisfaction

Sita Mishra, Gunjan Malhotra, Ravi Chatterjee & Yupal Shukla

Pages: 749-766

Published online: 29 Sep 2021

AbstractforConsumer retention through phygital experience in omnichannel retailing: role of consumer empowerment and satisfaction | Full Text | References | PDF (468.5 KB) | EPUB

3291 Views
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Article

Agency theory in marketing: 27 years on

Raeesah Chohan

Pages: 767-793

Published online: 28 Dec 2021

AbstractforAgency theory in marketing: 27 years on | Full Text | References | PDF (509.1 KB) | EPUB

1110 Views
1 CrossRef citations
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Article

Expecting the surprises: role of hope in consumer repurchase intentions in an online shopping environment

Vibha Trivedi, Diptiman Banerji & Mohit Yadav

Pages: 794-816

Published online: 10 Nov 2021

AbstractforExpecting the surprises: role of hope in consumer repurchase intentions in an online shopping environment | Full Text | References | PDF (3.6 MB) | EPUB

652 Views
3 CrossRef citations
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Article

Circle the wagons: measuring the strength of consumers’ brand defense

Sanjit K. Roy, Gaganpreet Singh, Arnold Japutra & Mansoor Javed

Pages: 817-837

Published online: 14 Nov 2021

AbstractforCircle the wagons: measuring the strength of consumers’ brand defense | Full Text | References | PDF (483.7 KB) | EPUB

580 Views
4 CrossRef citations
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Article

How to enhance consumer experience over mobile wallet: a data-driven approach

Amit Shankar & Abhishek Behl

Pages: 838-855

Published online: 10 Nov 2021

AbstractforHow to enhance consumer experience over mobile wallet: a data-driven approach | Full Text | References | PDF (455.9 KB) | EPUB

1111 Views
14 CrossRef citations
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Article

Where there’s sugar, there are sugar-related mobile apps. What factors motivate consumers’ continued use of m-Health?

Tareq Rasul, Aaron Wijeratne, Samaneh Soleimani & Weng Marc Lim

Pages: 856-876

Published online: 16 Nov 2021

AbstractforWhere there’s sugar, there are sugar-related mobile apps. What factors motivate consumers’ continued use of m-Health? | Full Text | References | PDF (538.3 KB) | EPUB

585 Views
6 CrossRef citations
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Article

How the country of origin cue affects consumer preference in the case of ecological products: an empirical study in two developing countries

Mohamed Akli Achabou, Sihem Dekhili & Mohamed Hamdoun

Pages: 877-893

Published online: 14 Dec 2021

AbstractforHow the country of origin cue affects consumer preference in the case of ecological products: an empirical study in two developing countries | Full Text | References | PDF (319.8 KB) | EPUB

587 Views
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Article

A framework for preventive health marketing

Sheau-Fen Yap, Weng Marc Lim, Sanjaya Singh Gaur & Pek Yean Lim

Pages: 894-917

Published online: 09 Dec 2021

AbstractforA framework for preventive health marketing | Full Text | References | PDF (909.4 KB) | EPUB

599 Views
7 CrossRef citations
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Article

Emojis: can it reduce post-purchase dissonance?

Radha Govind Indwar & Aditya Shankar Mishra

Pages: 918-939

Published online: 09 Jan 2022

1098 Views
1 CrossRef citations
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Article

Service composite quality as a strategic measure of patient well-being

Jeffrey E. Anderson, Carlin Nguyen & Maryam Tofighi

Pages: 940-960

Published online: 30 Dec 2021

AbstractforService composite quality as a strategic measure of patient well-being | Full Text | References | PDF (596.9 KB) | EPUB

117 Views
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