Journal of Strategic Marketing, Volume 31, Issue 6 (2023)

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Journal of Strategic Marketing, Volume 31, Issue 6 (2023)

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Research Article

Article
Consumer self-concept in the cyberspace: how digitization has shaped the way we self-disclose to others
Chiara Bartoli, Costanza Nosi, Alberto Mattiacci & Fabiola Sfodera
Pages: 1133-1154
Published online: 31 Mar 2022
AbstractforConsumer self-concept in the cyberspace: how digitization has shaped the way we self-disclose to others | Full Text | References | PDF (834.5 KB) | EPUB
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Article
What influences people to click ‘like’ on posts of branded content?
Millissa F. Y. Cheung & W. M. To
Pages: 1155-1177
Published online: 30 Mar 2022
AbstractforWhat influences people to click ‘like’ on posts of branded content? | Full Text | References | PDF (484.5 KB) | EPUB
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Article
When media matters: the role of media richness and naturalness on purchase intentions within influencer marketing
David Chidiac & Jana Bowden
Pages: 1178-1198
Published online: 21 Apr 2022
AbstractforWhen media matters: the role of media richness and naturalness on purchase intentions within influencer marketing | Full Text | References | PDF (669.7 KB) | EPUB
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Article
Uncovering the role of consumer trust and bandwagon effect influencing purchase intention: an empirical investigation in social commerce platforms
Rajesh Anantharaman, Sanjeev Prashar & T Sai Vijay
Pages: 1199-1219
Published online: 05 May 2022
AbstractforUncovering the role of consumer trust and bandwagon effect influencing purchase intention: an empirical investigation in social commerce platforms | Full Text | References | PDF (594.7 KB) | EPUB | Supplemental
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Article
Revisiting brand origin: expanding the strategic portfolio of brand-level attributes
Adam J. Mills & Joby John
Pages: 1220-1237
Published online: 17 May 2022
AbstractforRevisiting brand origin: expanding the strategic portfolio of brand-level attributes | Full Text | References | PDF (420.9 KB) | EPUB
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