Journal of Strategic Marketing, Volume 32, Issue 4 (2024)

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Journal of Strategic Marketing, Volume 32, Issue 4 (2024)

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Research Article

Article
Interfirm partnership resource–lean capability association: exploring the moderating role of learning orientation and performance implications
Prashant Srivastava, Karthik N.S. Iyer & Mahesh Srinivasan
Pages: 391-407
Published online: 10 Jul 2023
AbstractforInterfirm partnership resource–lean capability association: exploring the moderating role of learning orientation and performance implications | Full Text | References | PDF (451.7 KB) | EPUB
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Article
Explore information disclosure strategies in pre-loved luxury digital market
Alex Yao
Pages: 408-421
Published online: 14 Jul 2023
AbstractforExplore information disclosure strategies in pre-loved luxury digital market | Full Text | References | PDF (386.5 KB) | EPUB
  • 261 Views
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Article
What (really) drives consumer love for traditional luxury brands? The joint effects of brand qualities on brand love
Naser Pourazad, Lara Stocchi, Nina Michaelidou & Vipul Pare
Pages: 422-446
Published online: 26 Jul 2023
AbstractforWhat (really) drives consumer love for traditional luxury brands? The joint effects of brand qualities on brand love | Full Text | References | PDF (649.2 KB) | EPUB
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Open Access
Article
Employer branding dimensions: An adapted scale for Eastern Europe
Georgiana Grigore, Chris Chapleo, Fabian Homberg, Umit Alniacik & Alin Stancu
Pages: 447-466
Published online: 03 Aug 2023
AbstractforEmployer branding dimensions: An adapted scale for Eastern Europe | Full Text | References | PDF (1.3 MB) | EPUB
  • 2034 Views
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Open Access
Article
Green purchase intention in omnichannel retailing: role of environmental knowledge and price sensitivity
Gunjan Malhotra & Harsh Srivastava
Pages: 467-490
Published online: 28 Jul 2023
AbstractforGreen purchase intention in omnichannel retailing: role of environmental knowledge and price sensitivity | Full Text | References | PDF (523.8 KB) | EPUB
  • 848 Views
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Article
Examining the role of market learning in innovation-based dual performance in social purpose organizations (SPOs)
Kumudu Jayawardhana, Jay Weerawardena & Josephine Previte
Pages: 491-515
Published online: 30 Aug 2023
AbstractforExamining the role of market learning in innovation-based dual performance in social purpose organizations (SPOs) | Full Text | References | PDF (432.8 KB) | EPUB
  • 114 Views
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Article
Beyond surveys: leveraging automated text analysis of travellers’ online reviews to enhance service quality and willingness to recommend
Jeandri Robertson, Joseph Vella, Sherese Duncan, Christine Pitt, Leyland Pitt & Albert Caruana
Pages: 516-535
Published online: 30 Sep 2023
AbstractforBeyond surveys: leveraging automated text analysis of travellers’ online reviews to enhance service quality and willingness to recommend | Full Text | References | PDF (364.5 KB) | EPUB
  • 207 Views
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Article
A typology of consumers sharing luxury services
Rania W. Semaan, Achilleas Boukis, George Christodoulides & Avraam Papastathopoulos
Pages: 536-550
Published online: 04 Oct 2023
AbstractforA typology of consumers sharing luxury services | Full Text | References | PDF (321.3 KB) | EPUB | Supplemental
  • 234 Views
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Article
Guest Editorial: contemporary Issues in luxury marketing and branding
George Christodoulides, Nina Michaelidou & M. Sajid Khan
Pages: 551-553
Published online: 05 Oct 2023
AbstractforGuest Editorial: contemporary Issues in luxury marketing and branding | Full Text | References | PDF (138.2 KB) | EPUB
  • 248 Views
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Article
Personalization, value co-creation, and brand loyalty in branded apps: an application of TAM theory
Gina A. Tran, Seth Ketron, Trang P. Tran & Robert Fabrize
Pages: 554-573
Published online: 19 Oct 2023
AbstractforPersonalization, value co-creation, and brand loyalty in branded apps: an application of TAM theory | Full Text | References | PDF (755.9 KB) | EPUB
  • 433 Views
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