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Volume 7, Issue 3

Journal of Strategic Marketing

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Journal of Strategic Marketing, Volume 7, Issue 3 (1999)

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Journal of Strategic Marketing, Volume 7, Issue 3 (1999)

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Editorials

Editorial

Pages: 149-151

Published online: 10 Jan 2011

First Page PreviewforEditorial | PDF (61.2 KB)

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Original Articles

Article

New consumer product launch: strategies and performance

Erik Jan Hultink, Susan J Hart, Henry S.J. Robben & Abbie J. Griffin

Pages: 153-174

Published online: 10 Jan 2011

AbstractforNew consumer product launch: strategies and performance | References | PDF (282.1 KB)

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Article

Fading relationships in business markets: an exploratory study

Kjell Gronhaug, Inge Jan Henjesand & Anita Koveland

Pages: 175-190

Published online: 10 Jan 2011

AbstractforFading relationships in business markets: an exploratory study | References | PDF (221.8 KB)

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Article

Product, person, and purpose: putting the consumer back into theories of dynamic market behaviour

S. Ratneshwar, Allan D. Shocker, June Cotte & Rajendra K. Srivastava

Pages: 191-208

Published online: 10 Jan 2011

AbstractforProduct, person, and purpose: putting the consumer back into theories of dynamic market behaviour | References | PDF (269.2 KB)

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Miscellany

Corrigendum

Page: 209

Published online: 10 Jan 2011

CitationforCorrigendum | PDF (39.9 KB)

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