Journal of Strategic Marketing, Volume 9, Issue 2 (2001)

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Journal of Strategic Marketing, Volume 9, Issue 2 (2001)

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Original Articles

Article
International alliances: how they contribute to managing the interorganizational challenges of globalization
Ulf Elg & Ulf Johansson
Pages: 93-110
Published online: 09 Dec 2010
AbstractforInternational alliances: how they contribute to managing the interorganizational challenges of globalization | References | PDF (211 KB)
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Article
Measuring and managing brand loyalty
Simon Knox & David Walker
Pages: 111-128
Published online: 09 Dec 2010
AbstractforMeasuring and managing brand loyalty | References | PDF (221.5 KB)
  • 7888 Views
  • 112 CrossRef citations
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Article
Improving the firm's environmental conduct: a source of competitive advantage?
ThorbjØrn Knudsen & Tage Koed Madsen
Pages: 129-144
Published online: 09 Dec 2010
AbstractforImproving the firm's environmental conduct: a source of competitive advantage? | References | PDF (189.9 KB)
  • 113 Views
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Article
Generic marketing strategies for small and medium-sized enterprises – conceptual framework and examples from Asia
Khai Sheang Lee, Guan Hua Lim, Soo Jiuan Tan & Chow Hou Wee
Pages: 145-162
Published online: 09 Dec 2010
AbstractforGeneric marketing strategies for small and medium-sized enterprises – conceptual framework and examples from Asia | References | PDF (216.2 KB)
  • 467 Views
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