Journal of Strategic Marketing, Volume 9, Issue 3 (2001)

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Journal of Strategic Marketing, Volume 9, Issue 3 (2001)

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Original Articles

Article
The impact of multiple strategic marketing processes on financial performance
George Stratis & Thomas L. Powers
Pages: 165-191
Published online: 09 Dec 2010
AbstractforThe impact of multiple strategic marketing processes on financial performance | References | PDF (241.7 KB)
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Article
New millennium, new segments: moving towards the segment of one?
Sally Dibb
Pages: 193-213
Published online: 09 Dec 2010
AbstractforNew millennium, new segments: moving towards the segment of one? | References | PDF (219.2 KB)
  • 3098 Views
  • 28 CrossRef citations
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Article
The moderating effects of exclusive dealing agreements on distributor satisfaction
VÍctor Iglesias & Rodolfo Vázquez
Pages: 215-231
Published online: 09 Dec 2010
AbstractforThe moderating effects of exclusive dealing agreements on distributor satisfaction | References | PDF (377.6 KB)
  • 148 Views
  • 36 CrossRef citations
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Article
Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companies
Cleopatra A. Veloutsou & George G. Panigyrakis
Pages: 233-251
Published online: 09 Dec 2010
AbstractforBrand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companies | References | PDF (296.5 KB)
  • 285 Views
  • 15 CrossRef citations
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