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Volume 9, Issue 4

Journal of Strategic Marketing

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Journal of Strategic Marketing, Volume 9, Issue 4 (2001)

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Journal of Strategic Marketing, Volume 9, Issue 4 (2001)

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Editorials

Editorial

Pages: 253-254

Published online: 09 Dec 2010

CitationforEditorial | PDF (48.2 KB)

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Original Articles

Article

Building value-based branding strategies

Peter Doyle

Pages: 255-268

Published online: 09 Dec 2010

AbstractforBuilding value-based branding strategies | References | PDF (232.7 KB)

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Article

Factors influencing boundary spanner stress and subsequent managerial intervention: an exploratory investigation

Nicholas J. Ashill, Stephen Meadows & David Stewart

Pages: 269-284

Published online: 09 Dec 2010

AbstractforFactors influencing boundary spanner stress and subsequent managerial intervention: an exploratory investigation | References | PDF (226.9 KB)

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Article

Measuring market orientation in the Indonesian retail context

Agus W. Soehadi, Susan Hart & Steve Tagg

Pages: 285-299

Published online: 09 Dec 2010

AbstractforMeasuring market orientation in the Indonesian retail context | References | PDF (374.5 KB)

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Article

Approaches to market orientation and new product development in smaller enterprises: a proposal for a context-rich interpretive framework

Michael Enright

Pages: 301-313

Published online: 09 Dec 2010

AbstractforApproaches to market orientation and new product development in smaller enterprises: a proposal for a context-rich interpretive framework | References | PDF (216.4 KB)

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Article

Competitive strategy types in the UK independent retail sector

Phil Megicks

Pages: 315-328

Published online: 09 Dec 2010

AbstractforCompetitive strategy types in the UK independent retail sector | References | PDF (179.3 KB)

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