Journal of Media Business Studies, Volume 16, Issue 4 (2019)

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Journal of Media Business Studies, Volume 16, Issue 4 (2019)

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Articles

Article
Sales estimations in the book industry – comparing management predictions with market response models in the children’s book market
Cord Otten, Michel Clement & Dominik Stehr
Pages: 249-274
Published online: 12 Jun 2019
AbstractforSales estimations in the book industry – comparing management predictions with market response models in the children’s book market | Full Text | References | PDF (2 MB) | EPUB
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Article
You don’t fool me! Consumer perceptions of digital native advertising and banner advertising
Bianca Harms, Tammo H.A. Bijmolt & Janny C. Hoekstra
Pages: 275-294
Published online: 11 Jul 2019
AbstractforYou don’t fool me! Consumer perceptions of digital native advertising and banner advertising | Full Text | References | PDF (2 MB) | EPUB
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Open Access
Article
Building trust: media executives’ perceptions of readers’ trust
Bente Kalsnes & Arne H. Krumsvik
Pages: 295-306
Published online: 15 Jul 2019
AbstractforBuilding trust: media executives’ perceptions of readers’ trust | Full Text | References | PDF (1.1 MB) | EPUB
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Article
News across the great wall: Asian news organisations’ web strategies for the China market
Hsiang Iris Chyi, Angela M. Lee & J. Ian Tennant
Pages: 307-325
Published online: 29 Oct 2019
AbstractforNews across the great wall: Asian news organisations’ web strategies for the China market | Full Text | References | PDF (1.3 MB) | EPUB
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