Journal of Media Business Studies, Volume 19, Issue 1 (2022)

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Journal of Media Business Studies, Volume 19, Issue 1 (2022)

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Research Article

Article
The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: a mediation model
Kyriakos Riskos, Leonidas Hatzithomas, Paraskevi (Evi) Dekoulou & George Tsourvakas
Pages: 1-28
Published online: 15 Feb 2021
AbstractforThe influence of entertainment, utility and pass time on consumer brand engagement for news media brands: a mediation model | Full Text | References | PDF (672.4 KB) | EPUB
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Article
Influenced by Media Brands? A Conjoint Experiment on the Effect of Media Brands on Online Media Planners’ Decision-Making
Monia Kouki-Block & Christian-Mathias Wellbrock
Pages: 29-52
Published online: 01 Apr 2021
AbstractforInfluenced by Media Brands? A Conjoint Experiment on the Effect of Media Brands on Online Media Planners’ Decision-Making | Full Text | References | PDF (570.1 KB) | EPUB
  • 525 Views
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Article
Journalism’s backstage players: the development of journalism professional associations and their roles in a troubled field
Lindsey Sherrill, Jiehua Zhang, Danielle Deavours, Nathan Towery, Yuanwei Lyu, William Singleton, Keqing Kuang & Wilson Lowrey
Pages: 53-71
Published online: 15 Mar 2021
AbstractforJournalism’s backstage players: the development of journalism professional associations and their roles in a troubled field | Full Text | References | PDF (506.5 KB) | EPUB
  • 378 Views
  • 5 CrossRef citations
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