Journal of Media Business Studies, Volume 19, Issue 2 (2022)

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Journal of Media Business Studies, Volume 19, Issue 2 (2022)

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Research Article

Article
Female entrepreneurs in digital journalism
Francisco Javier Caro-González, Isadora Sánchez-Torné & Macarena Pérez-Suárez
Pages: 71-89
Published online: 26 Apr 2021
AbstractforFemale entrepreneurs in digital journalism | Full Text | References | PDF (417.9 KB) | EPUB
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Article
Not all clicks are equal: detecting engagement with digital content
Yayu Zhou, Bobby J. Calder, Edward C. Malthouse & Yasaman Kamyab Hessary
Pages: 90-107
Published online: 09 Jun 2021
AbstractforNot all clicks are equal: detecting engagement with digital content | Full Text | References | PDF (835.1 KB) | EPUB
  • 774 Views
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Article
Netflix’s community relationship management. An analysis of its Facebook-USA page
Alana Hendrikx & Deborah Castro
Pages: 108-125
Published online: 07 Jun 2021
AbstractforNetflix’s community relationship management. An analysis of its Facebook-USA page | Full Text | References | PDF (528.5 KB) | EPUB
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Open Access
Article
The influence of trustworthiness on brand love for news media brands: a cross-cultural examination of the Netherlands and Brazil
Samara Sampaio de Oliveira, Michelle Helena Kovacs Grigg & Miruna Doicaru
Pages: 126-146
Published online: 02 Jul 2021
AbstractforThe influence of trustworthiness on brand love for news media brands: a cross-cultural examination of the Netherlands and Brazil | Full Text | References | PDF (439.4 KB) | EPUB
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