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Volume 6, Issue 2

Journal of Current Issues & Research in Advertising

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Journal of Current Issues & Research in Advertising, Volume 6, Issue 2 (1983)

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Current Issues and Research in Advertising, Volume 6, Issue 2 (1983)

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Vol 45, 2024 Vol 44, 2023 Vol 43, 2022 Vol 42, 2021 Vol 41, 2020 Vol 40, 2019 Vol 39, 2018 Vol 38, 2017 Vol 37, 2016 Vol 36, 2015 Vol 35, 2014 Vol 34, 2013 Vol 33, 2012 Vol 32, 2010 Vol 31, 2009 Vol 30, 2008 Vol 29, 2007 Vol 28, 2006 Vol 27, 2005 Vol 26, 2004 Vol 25, 2003 Vol 24, 2002 Vol 23, 2001 Vol 22, 2000 Vol 21, 1999 Vol 20, 1998 Vol 19, 1997 Vol 18, 1996 Vol 17, 1995 Vol 16, 1994 Vol 15, 1993 Vol 14, 1992 Vol 13, 1991 Vol 12, 1990 Vol 11, 1988 Vol 10, 1987 Vol 9, 1986 Vol 8, 1985 Vol 7, 1984 Volume 6, 1983 Vol 5, 1982 Vol 4, 1981 Vol 3, 1980 Vol 2, 1979 Vol 1, 1978

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Original Articles

Article

A Review of the Literature on Advertising Regulation

Ivan L. Preston

Pages: 1-37

Published online: 18 May 2012

First Page PreviewforA Review of the Literature on Advertising Regulation | References | PDF (2.2 MB)

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Article

An Information-Processing Perspective on Recent Advertising Literature

Terence A. Shimp & Larry G. Gresham

Pages: 39-75

Published online: 18 May 2012

First Page PreviewforAn Information-Processing Perspective on Recent Advertising Literature | References | PDF (2.2 MB)

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Article

A Review of the Effect of Specific Advertising Elements upon Overall Communication Response

Larry Percy

Pages: 77-118

Published online: 18 May 2012

First Page PreviewforA Review of the Effect of Specific Advertising Elements upon Overall Communication Response | References | PDF (2.6 MB)

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Article

Ideation: A Review of Research

Leonard N. Reid & Sandra Ernst Moriarty

Pages: 119-134

Published online: 18 May 2012

First Page PreviewforIdeation: A Review of Research | References | PDF (962 KB)

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Article

Advertising Stimulus Measurement and Assessment Research: A Review of Advertising Testing Methods

John D. Leckenby & Joseph T. Plummer

Pages: 135-165

Published online: 18 May 2012

First Page PreviewforAdvertising Stimulus Measurement and Assessment Research: A Review of Advertising Testing Methods | References | PDF (1.8 MB)

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Editorials

Editorial

Editorial Board Page

Page: ebi

Published online: 18 May 2012

AbstractforEditorial Board Page | PDF (35.7 KB)

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