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Volume 8, Issue 2

Journal of Current Issues & Research in Advertising

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Journal of Current Issues & Research in Advertising, Volume 8, Issue 2 (1985)

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Current Issues and Research in Advertising, Volume 8, Issue 2 (1985)

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Original Articles

Article

Methodological and Theoretical Foundations of Advertising Copytesting: A Review

David W. Stewart, Connie Pechmann, Srinivasan Ratneshwar, Jon Stroud & Beverly Bryant

Pages: 1-74

Published online: 18 May 2012

First Page PreviewforMethodological and Theoretical Foundations of Advertising Copytesting: A Review | References | PDF (4.4 MB)

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Article

Communications Effects of Specific Advertising Elements: An Update

Betsy D. Gelb, Jae W. Hong & George M. Zinkhan

Pages: 75-98

Published online: 18 May 2012

First Page PreviewforCommunications Effects of Specific Advertising Elements: An Update | References | PDF (1.3 MB)

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Article

Advertising Decision Models: A Managerial Review

R. Dale Wilson & Karen A. Machleit

Pages: 99-187

Published online: 18 May 2012

First Page PreviewforAdvertising Decision Models: A Managerial Review | References | PDF (5.1 MB)

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Errata

Correction

Errata

Page: 189

Published online: 18 May 2012

CitationforErrata | PDF (20.1 KB)

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Editorials

Editorial

Editorial Board Page

Page: ebi

Published online: 18 May 2012

AbstractforEditorial Board Page | PDF (38.6 KB)

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