Journal of Current Issues & Research in Advertising, Volume 14, Issue 1 (1992)

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Journal of Current Issues & Research in Advertising, Volume 14, Issue 1 (1992)

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Original Articles

Article
The Impact of Changes in Advertising Agencies on Corporate Common Stock Prices
Ronald C. Rutherford, Donald L. Thompson & Robert W. Stone
Pages: 1-8
Published online: 08 May 2012
AbstractforThe Impact of Changes in Advertising Agencies on Corporate Common Stock Prices | References | PDF (693.3 KB)
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Article
Feminist Literary Theory and Advertising Research: A New “Reading” of the Text and the Consumer
Barbara B. Stern
Pages: 9-21
Published online: 08 May 2012
AbstractforFeminist Literary Theory and Advertising Research: A New “Reading” of the Text and the Consumer | References | PDF (1.4 MB)
  • 139 Views
  • 17 CrossRef citations
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Article
An Examination of Factors Mediating and Moderating Advertising's Effect on Brand Attitude Formation
Darrel D. MuehlingRussell N. Laczniak
Pages: 23-34
Published online: 08 May 2012
AbstractforAn Examination of Factors Mediating and Moderating Advertising's Effect on Brand Attitude Formation | References | PDF (1.1 MB)
  • 49 Views
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Article
Differentiative Comparative Advertising: Some Positive Results Revealed by Measurement of Simultaneous Effects on the Ad-Sponsoring and Comparison Brands
Kathy L. Pettit-O'Malley & Mark S. Johnson
Pages: 35-44
Published online: 08 May 2012
AbstractforDifferentiative Comparative Advertising: Some Positive Results Revealed by Measurement of Simultaneous Effects on the Ad-Sponsoring and Comparison Brands | References | PDF (991 KB)
  • 16 Views
  • 9 CrossRef citations
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Article
The Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising
J. Craig Andrews, Syed H. Akhter, Srinivas Durvasula & Darrel D. Muehling
Pages: 45-58
Published online: 08 May 2012
AbstractforThe Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising | References | PDF (1.2 MB)
  • 135 Views
  • 37 CrossRef citations
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Article
The Development of Advertising-Centered versus Individual-Centered Scales
James A. Muncy & Roger Gomes
Pages: 59-66
Published online: 08 May 2012
AbstractforThe Development of Advertising-Centered versus Individual-Centered Scales | References | PDF (631.9 KB)
  • 3 Views
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Article
A Content Analysis of the Portrayal of Blacks in Trade Publication Advertising
Thomas H. Stevenson
Pages: 67-74
Published online: 08 May 2012
AbstractforA Content Analysis of the Portrayal of Blacks in Trade Publication Advertising | References | PDF (761.6 KB)
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Article
Advertising Stimulus Effects: A Review
Larry Percy & John R. Rossiter
Pages: 75-90
Published online: 08 May 2012
AbstractforAdvertising Stimulus Effects: A Review | References | PDF (1.8 MB)
  • 235 Views
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Editorials

Editorial
Editorial Board Page
Page: ebi
Published online: 08 May 2012
AbstractforEditorial Board Page | PDF (57.2 KB)
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