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Journal of Current Issues & Research in Advertising
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Volume 17, Issue 1

Journal of Current Issues & Research in Advertising

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Journal of Current Issues & Research in Advertising, Volume 17, Issue 1 (1995)

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Journal of Current Issues & Research in Advertising, Volume 17, Issue 1 (1995)

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Vol 45, 2024 Vol 44, 2023 Vol 43, 2022 Vol 42, 2021 Vol 41, 2020 Vol 40, 2019 Vol 39, 2018 Vol 38, 2017 Vol 37, 2016 Vol 36, 2015 Vol 35, 2014 Vol 34, 2013 Vol 33, 2012 Vol 32, 2010 Vol 31, 2009 Vol 30, 2008 Vol 29, 2007 Vol 28, 2006 Vol 27, 2005 Vol 26, 2004 Vol 25, 2003 Vol 24, 2002 Vol 23, 2001 Vol 22, 2000 Vol 21, 1999 Vol 20, 1998 Vol 19, 1997 Vol 18, 1996 Volume 17, 1995 Vol 16, 1994 Vol 15, 1993 Vol 14, 1992 Vol 13, 1991 Vol 12, 1990 Vol 11, 1988 Vol 10, 1987 Vol 9, 1986 Vol 8, 1985 Vol 7, 1984 Vol 6, 1983 Vol 5, 1982 Vol 4, 1981 Vol 3, 1980 Vol 2, 1979 Vol 1, 1978

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Original Articles

Article

How Consumers Assess the Value of Advertising

Robert H. Ducoffe

Pages: 1-18

Published online: 08 May 2012

AbstractforHow Consumers Assess the Value of Advertising | References | PDF (1.5 MB)

1654 Views
371 CrossRef citations
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Article

Advertising Images: From Persuasion to Polysemy

Hazel G. Warlaumont

Pages: 19-31

Published online: 08 May 2012

AbstractforAdvertising Images: From Persuasion to Polysemy | References | PDF (1.2 MB)

98 Views
13 CrossRef citations
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Article

A Semiotic Approach to Determining the Sins and Virtues Portrayed in Advertising

Frederick W. Langrehr Clarke L. Caywood

Pages: 33-47

Published online: 08 May 2012

AbstractforA Semiotic Approach to Determining the Sins and Virtues Portrayed in Advertising | References | PDF (1.3 MB)

48 Views
8 CrossRef citations
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Article

Gender Roles and Children's Television Advertising

Richard H. Kolbe Darrell Muehling

Pages: 49-64

Published online: 08 May 2012

AbstractforGender Roles and Children's Television Advertising | References | PDF (1.2 MB)

231 Views
22 CrossRef citations
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Article

A Comparison of the Portrayal and Frequency of Hispanics and Whites in English Language Television Advertising

Thomas H. Stevenson Patricia E. McIntyre

Pages: 65-74

Published online: 08 May 2012

AbstractforA Comparison of the Portrayal and Frequency of Hispanics and Whites in English Language Television Advertising | References | PDF (954.8 KB)

18 Views
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Article

Differences in the Portrayal of Blacks: A Content Analysis of General Media versus Culturally-targeted Commercials

Michael T. Elliott

Pages: 75-86

Published online: 08 May 2012

AbstractforDifferences in the Portrayal of Blacks: A Content Analysis of General Media versus Culturally-targeted Commercials | References | PDF (1.1 MB)

23 Views
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Editorials

Editorial

Editorial Board Page

Page: ebi

Published online: 08 May 2012

AbstractforEditorial Board Page | PDF (51.4 KB)

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