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Volume 21, Issue 1

Journal of Current Issues & Research in Advertising

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Journal of Current Issues & Research in Advertising, Volume 21, Issue 1 (1999)

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Journal of Current Issues & Research in Advertising, Volume 21, Issue 1 (1999)

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Vol 45, 2024 Vol 44, 2023 Vol 43, 2022 Vol 42, 2021 Vol 41, 2020 Vol 40, 2019 Vol 39, 2018 Vol 38, 2017 Vol 37, 2016 Vol 36, 2015 Vol 35, 2014 Vol 34, 2013 Vol 33, 2012 Vol 32, 2010 Vol 31, 2009 Vol 30, 2008 Vol 29, 2007 Vol 28, 2006 Vol 27, 2005 Vol 26, 2004 Vol 25, 2003 Vol 24, 2002 Vol 23, 2001 Vol 22, 2000 Volume 21, 1999 Vol 20, 1998 Vol 19, 1997 Vol 18, 1996 Vol 17, 1995 Vol 16, 1994 Vol 15, 1993 Vol 14, 1992 Vol 13, 1991 Vol 12, 1990 Vol 11, 1988 Vol 10, 1987 Vol 9, 1986 Vol 8, 1985 Vol 7, 1984 Vol 6, 1983 Vol 5, 1982 Vol 4, 1981 Vol 3, 1980 Vol 2, 1979 Vol 1, 1978

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Original Articles

Article

The Role of Agency-Client Integration in Integrated Marketing Communications: A Complementary Agency Theory-Interorganizational Perspective

Stephen J. Gould Andreas F. Grein Dawn B. Lerman

Pages: 1-12

Published online: 08 May 2012

AbstractforThe Role of Agency-Client Integration in Integrated Marketing Communications: A Complementary Agency Theory-Interorganizational Perspective | References | PDF (1.3 MB)

311 Views
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Article

A Proposed Model for Explaining and Measuring Web Ad Effectiveness

John R. Rossiter & Steven Bellman

Pages: 13-31

Published online: 08 May 2012

AbstractforA Proposed Model for Explaining and Measuring Web Ad Effectiveness | References | PDF (2.2 MB)

298 Views
28 CrossRef citations
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Article

How Advertising Works on the WWW: Modified Elaboration Likelihood Model

Chang-Hoan Cho

Pages: 34-50

Published online: 08 May 2012

AbstractforHow Advertising Works on the WWW: Modified Elaboration Likelihood Model | References | PDF (1.5 MB)

4958 Views
122 CrossRef citations
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Article

Advertising Message Involvement: The Role of Enduring and Situational Factors

Russell N. Laczniak Deanna S. Kempf Darrel D. Muehling

Pages: 51-61

Published online: 08 May 2012

AbstractforAdvertising Message Involvement: The Role of Enduring and Situational Factors | References | PDF (1.1 MB)

445 Views
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Article

The Effects of Sex and Ethnicity on Evaluations of Advertising Job Candidates: Do Stereotypes Predict Discrimination?

Trina Sego

Pages: 63-74

Published online: 08 May 2012

AbstractforThe Effects of Sex and Ethnicity on Evaluations of Advertising Job Candidates: Do Stereotypes Predict Discrimination? | References | PDF (1.1 MB)

124 Views
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Editorials

Editorial

Editorial Board Page

Page: ebi

Published online: 08 May 2012

AbstractforEditorial Board Page | PDF (58.6 KB)

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