Journal of Current Issues & Research in Advertising, Volume 23, Issue 1 (2001)

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Journal of Current Issues & Research in Advertising, Volume 23, Issue 1 (2001)

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Original Articles

Article
The Effects of Program-induced Mood States on Memory for Commercial Information
Kenneth R. Lord, Robert E. Burnkrant & H. Rao Unnava
Pages: 1-15
Published online: 08 May 2012
AbstractforThe Effects of Program-induced Mood States on Memory for Commercial Information | References | PDF (1.6 MB)
  • 191 Views
  • 25 CrossRef citations
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Article
Advertising the Service Offering: The Effects of Preference Heterogeneity, Message Strategy and Gender on Radio Advertising Effectiveness
Maria Royne StaffordThomas F. Stafford
Pages: 17-29
Published online: 08 May 2012
AbstractforAdvertising the Service Offering: The Effects of Preference Heterogeneity, Message Strategy and Gender on Radio Advertising Effectiveness | References | PDF (1.3 MB)
  • 141 Views
  • 4 CrossRef citations
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Article
Online Privacy: Internet Advertising Practitioners' Knowledge and Practices
Kim Bartel SheehanTimothy W. Gleason
Pages: 31-41
Published online: 08 May 2012
AbstractforOnline Privacy: Internet Advertising Practitioners' Knowledge and Practices | References | PDF (1.1 MB)
  • 274 Views
  • 11 CrossRef citations
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Article
Effects of Asian-Americans' Ethnicity and Acculturation on Personal Influences
Youn-Kyung KimJikyeong Kang
Pages: 43-53
Published online: 08 May 2012
AbstractforEffects of Asian-Americans' Ethnicity and Acculturation on Personal Influences | References | PDF (1.1 MB)
  • 83 Views
  • 11 CrossRef citations
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Article
South Asian Students' Beliefs about and Attitude toward Advertising
Jyotika Ramaprasad
Pages: 55-70
Published online: 08 May 2012
AbstractforSouth Asian Students' Beliefs about and Attitude toward Advertising | References | PDF (1.5 MB)
  • 215 Views
  • 18 CrossRef citations
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Editorials

Editorial
Editorial Board Page
Page: ebi
Published online: 08 May 2012
AbstractforEditorial Board Page | PDF (57.1 KB)
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