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Volume 24, Issue 1

Journal of Current Issues & Research in Advertising

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Journal of Current Issues & Research in Advertising, Volume 24, Issue 1 (2002)

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Journal of Current Issues & Research in Advertising, Volume 24, Issue 1 (2002)

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Vol 45, 2024 Vol 44, 2023 Vol 43, 2022 Vol 42, 2021 Vol 41, 2020 Vol 40, 2019 Vol 39, 2018 Vol 38, 2017 Vol 37, 2016 Vol 36, 2015 Vol 35, 2014 Vol 34, 2013 Vol 33, 2012 Vol 32, 2010 Vol 31, 2009 Vol 30, 2008 Vol 29, 2007 Vol 28, 2006 Vol 27, 2005 Vol 26, 2004 Vol 25, 2003 Volume 24, 2002 Vol 23, 2001 Vol 22, 2000 Vol 21, 1999 Vol 20, 1998 Vol 19, 1997 Vol 18, 1996 Vol 17, 1995 Vol 16, 1994 Vol 15, 1993 Vol 14, 1992 Vol 13, 1991 Vol 12, 1990 Vol 11, 1988 Vol 10, 1987 Vol 9, 1986 Vol 8, 1985 Vol 7, 1984 Vol 6, 1983 Vol 5, 1982 Vol 4, 1981 Vol 3, 1980 Vol 2, 1979 Vol 1, 1978

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Miscellany

From the Editors

James H. Leigh & Claude R. Martin Jr.

Page: i

Published online: 08 May 2012

CitationforFrom the Editors | PDF (42.3 KB)

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Original Articles

Article

The Effects of Media-Source Cues in Ad Recall Tests

Robert J. Kent

Pages: 1-9

Published online: 08 May 2012

AbstractforThe Effects of Media-Source Cues in Ad Recall Tests | References | PDF (903.5 KB)

125 Views
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Article

Context Effects in the Measurement of Attitude toward the Advertisement

Russell N. Laczniak R. Kenneth Teas

Pages: 11-24

Published online: 08 May 2012

AbstractforContext Effects in the Measurement of Attitude toward the Advertisement | References | PDF (1.2 MB)

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Article

The Advantages of Atypical Advertisements for Stereotyped Product Categories

Thomas F. Stafford Marla Royne Stafford

Pages: 25-37

Published online: 08 May 2012

AbstractforThe Advantages of Atypical Advertisements for Stereotyped Product Categories | References | PDF (1.2 MB)

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Article

The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study

Vincent J. Pascal, David E. Sprott Darrel D. Muehling

Pages: 39-47

Published online: 08 May 2012

AbstractforThe Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study | References | PDF (977.3 KB)

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Article

Boys Will be Boys: A Content Analysis of Gender and Race in Children's Advertisements on the Turner Cartoon Network

Debra Merskin

Pages: 51-59

Published online: 08 May 2012

AbstractforBoys Will be Boys: A Content Analysis of Gender and Race in Children's Advertisements on the Turner Cartoon Network | References | PDF (989.3 KB)

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Article

Materialistic Cue Effects in Print Advertising

Jill K. Maher Michael Hu

Pages: 61-70

Published online: 08 May 2012

AbstractforMaterialistic Cue Effects in Print Advertising | References | PDF (1 MB)

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Editorials

Editorial

Editorial Board Page

Page: ebi

Published online: 08 May 2012

AbstractforEditorial Board Page | PDF (59.4 KB)

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