Journal of Current Issues & Research in Advertising, Volume 25, Issue 2 (2003)

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Journal of Current Issues & Research in Advertising, Volume 25, Issue 2 (2003)

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Original Articles

Article
The Influence of Editorial Context on Consumer Response to Advertisements in a Specialty Magazine
Sunkyu JunSanjay Putrevu, Yong J. HyunJames W. Gentry
Pages: 1-11
Published online: 08 May 2012
AbstractforThe Influence of Editorial Context on Consumer Response to Advertisements in a Specialty Magazine | References | PDF (1.2 MB)
  • 89 Views
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Article
Celebrity Images in Magazine Advertisements: An Application of the Visual Rhetoric Model
Maria Royne StaffordNancy E. SpearsChung-Kue Hsu
Pages: 13-20
Published online: 08 May 2012
AbstractforCelebrity Images in Magazine Advertisements: An Application of the Visual Rhetoric Model | References | PDF (866.1 KB)
  • 852 Views
  • 26 CrossRef citations
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Article
The Priming of Material Values on Consumer Information Processing of Print Advertisements
Jill K. MakerMichael Hu
Pages: 21-30
Published online: 08 May 2012
AbstractforThe Priming of Material Values on Consumer Information Processing of Print Advertisements | References | PDF (1 MB)
  • 117 Views
  • 4 CrossRef citations
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Article
A Beginning Look at the Effects of Interactivity, Product Involvement and Web Experience on Comprehension: Brand Web Sites as Interactive Advertising
Wendy Macias
Pages: 31-44
Published online: 08 May 2012
AbstractforA Beginning Look at the Effects of Interactivity, Product Involvement and Web Experience on Comprehension: Brand Web Sites as Interactive Advertising | References | PDF (1.5 MB)
  • 648 Views
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Article
Role-Taking: Enhancing the Online Experience
Steven M. Edwards & Carrie La Ferle
Pages: 45-56
Published online: 08 May 2012
AbstractforRole-Taking: Enhancing the Online Experience | References | PDF (1.1 MB)
  • 68 Views
  • 10 CrossRef citations
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Article
Evaluating the Significance of Placement on Recall of Advertisements during the Super Bowl
Stephen J. Newell & Bob Wu
Pages: 57-67
Published online: 08 May 2012
AbstractforEvaluating the Significance of Placement on Recall of Advertisements during the Super Bowl | References | PDF (1.1 MB)
  • 243 Views
  • 21 CrossRef citations
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Article
Services Advertising and Integrated Marketing Communications: An Empirical Examination
Les CarlsonStephen J. GroveMichael J. Dorsch
Pages: 69-82
Published online: 08 May 2012
AbstractforServices Advertising and Integrated Marketing Communications: An Empirical Examination | References | PDF (1.3 MB)
  • 490 Views
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Editorials

Editorial
Editorial Board Page
Page: ebi
Published online: 08 May 2012
AbstractforEditorial Board Page | PDF (69.2 KB)
  • 11 Views
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