Journal of Current Issues & Research in Advertising, Volume 27, Issue 1 (2005)

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Journal of Current Issues & Research in Advertising, Volume 27, Issue 1 (2005)

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Miscellany

From the Editors
James H. Leigh & Claude R. Martin Jr.
Page: i
Published online: 08 May 2012
CitationforFrom the Editors | PDF (61.3 KB)
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Original Articles

Article
Interactive Animation: Exploring Spokes-Characters on the Internet
Barbara PhillipsWei-Na Lee
Pages: 1-17
Published online: 08 May 2012
AbstractforInteractive Animation: Exploring Spokes-Characters on the Internet | References | PDF (1.8 MB)
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Article
Track to the Future? a Study of Individual Selection Mechanisms Preceding Ad Recognition and Their Consequences
Jens Nördfalt
Pages: 19-29
Published online: 08 May 2012
AbstractforTrack to the Future? a Study of Individual Selection Mechanisms Preceding Ad Recognition and Their Consequences | References | PDF (1.1 MB)
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Article
A Communications View of Web Page Perception
Surendra N. SinghNikunj DalalSanjay MishraVivek H. Patil
Pages: 31-52
Published online: 08 May 2012
AbstractforA Communications View of Web Page Perception | References | PDF (1.9 MB)
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Article
Understanding Children's Knowledge and Beliefs about Advertising: A Global Issue that Spans Generations
Lynnea MallalieuKay M. PalanRussell N. Laczniak
Pages: 53-64
Published online: 08 May 2012
AbstractforUnderstanding Children's Knowledge and Beliefs about Advertising: A Global Issue that Spans Generations | References | PDF (1.1 MB)
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Article
Changes in Consumer Attitudes Resulting from Participation in a Permission E-mail Campaign
Debbie D. DuFreneBrian T. EngellandCarol M. LehmanRodney A. Pearson
Pages: 65-77
Published online: 08 May 2012
AbstractforChanges in Consumer Attitudes Resulting from Participation in a Permission E-mail Campaign | References | PDF (1.2 MB)
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Article
“Leaving on a (Branded) Jet Plane”: An Exploration of Audience Attitudes towards Product Assimilation in Television Content
Kim Bartel SheehanAibing Guo
Pages: 79-91
Published online: 08 May 2012
Abstractfor“Leaving on a (Branded) Jet Plane”: An Exploration of Audience Attitudes towards Product Assimilation in Television Content | References | PDF (1.1 MB)
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Article
The Use of Fine Art in Advertising: A Survey of Creatives and Content Analysis of Advertisements
Amir HetsroniRiva H. Tukachinsky
Pages: 93-107
Published online: 08 May 2012
AbstractforThe Use of Fine Art in Advertising: A Survey of Creatives and Content Analysis of Advertisements | References | PDF (1.8 MB)
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Editorials

Editorial
Editorial Board Page
Page: ebi
Published online: 08 May 2012
AbstractforEditorial Board Page | PDF (122.9 KB)
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