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Volume 30, Issue 2

Journal of Current Issues & Research in Advertising

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Journal of Current Issues & Research in Advertising, Volume 30, Issue 2 (2008)

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Journal of Current Issues & Research in Advertising, Volume 30, Issue 2 (2008)

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Vol 45, 2024 Vol 44, 2023 Vol 43, 2022 Vol 42, 2021 Vol 41, 2020 Vol 40, 2019 Vol 39, 2018 Vol 38, 2017 Vol 37, 2016 Vol 36, 2015 Vol 35, 2014 Vol 34, 2013 Vol 33, 2012 Vol 32, 2010 Vol 31, 2009 Volume 30, 2008 Vol 29, 2007 Vol 28, 2006 Vol 27, 2005 Vol 26, 2004 Vol 25, 2003 Vol 24, 2002 Vol 23, 2001 Vol 22, 2000 Vol 21, 1999 Vol 20, 1998 Vol 19, 1997 Vol 18, 1996 Vol 17, 1995 Vol 16, 1994 Vol 15, 1993 Vol 14, 1992 Vol 13, 1991 Vol 12, 1990 Vol 11, 1988 Vol 10, 1987 Vol 9, 1986 Vol 8, 1985 Vol 7, 1984 Vol 6, 1983 Vol 5, 1982 Vol 4, 1981 Vol 3, 1980 Vol 2, 1979 Vol 1, 1978

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Miscellany

From the Editors

James H. Leigh & Claude R. Martin Jr.

Page: i

Published online: 07 May 2012

CitationforFrom the Editors | PDF (64.1 KB)

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Original Articles

Article

Leading National Advertisers' Uses of Advergames

Mira Lee Seounmi Youn

Pages: 1-13

Published online: 07 May 2012

AbstractforLeading National Advertisers' Uses of Advergames | References | PDF (1.3 MB)

358 Views
42 CrossRef citations
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Article

Attention for Open and Closed Advertisements

Paul E. Ketelaar Marnix S. Van Gisbergen Jan A.M. Bosman Hans Beentjes

Pages: 15-25

Published online: 07 May 2012

AbstractforAttention for Open and Closed Advertisements | References | PDF (1.4 MB)

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Article

Publicity vs. Advertising in a Cluttered Environment: Effects on Attention and Brand Identification

Sara Rosengren

Pages: 27-35

Published online: 07 May 2012

AbstractforPublicity vs. Advertising in a Cluttered Environment: Effects on Attention and Brand Identification | References | PDF (1.7 MB)

388 Views
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Article

Does Consumers' Product-Related Involvement Matter When it Comes to Corporate Ads?

Sora Kim Eric Haley Yoon-Joo Lee

Pages: 37-48

Published online: 07 May 2012

AbstractforDoes Consumers' Product-Related Involvement Matter When it Comes to Corporate Ads? | References | PDF (1.2 MB)

117 Views
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Article

“Selling Sin” in a Hostile Environment: A Comparison of Ukrainian and American Tobacco Advertising Strategies in Magazines

Olesya Venger Joyce M. Wolburg

Pages: 49-63

Published online: 07 May 2012

Abstractfor“Selling Sin” in a Hostile Environment: A Comparison of Ukrainian and American Tobacco Advertising Strategies in Magazines | References | PDF (2.6 MB)

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Article

The Efficacy of the Use of Implicature and Actor Portrayal Labels by Non-Profits in Anti-Smoking Print Advertisements

Kevin J. Shanahan Christopher D. Hopkins Les Carlson

Pages: 65-78

Published online: 07 May 2012

AbstractforThe Efficacy of the Use of Implicature and Actor Portrayal Labels by Non-Profits in Anti-Smoking Print Advertisements | References | PDF (1.5 MB)

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Article

Fine-Tuning Advertising Designed to Reduce the Stigma of Mental Illness

Betsy D. Gelb

Pages: 79-85

Published online: 07 May 2012

AbstractforFine-Tuning Advertising Designed to Reduce the Stigma of Mental Illness | References | PDF (722.7 KB)

69 Views
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Article

The Effects of Advertising Spending on Satisfaction: A Comparison Study of Bank and Supermarket Industries

Hong-Youl Ha Siva Muthaly

Pages: 87-97

Published online: 07 May 2012

AbstractforThe Effects of Advertising Spending on Satisfaction: A Comparison Study of Bank and Supermarket Industries | References | PDF (996.5 KB)

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Editorials

Editorial

Editorial Board Page

Page: ebi

Published online: 07 May 2012

AbstractforEditorial Board Page | PDF (133.8 KB)

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