Journal of Current Issues & Research in Advertising, Volume 34, Issue 1 (2013)

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Journal of Current Issues & Research in Advertising, Volume 34, Issue 1 (2013)

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Articles

Article
Self-Concept, Product Involvement, and Responses to Self-Congruent Advertising
Fei Xue & Joseph E. Phelps
Pages: 1-20
Published online: 14 Feb 2013
AbstractforSelf-Concept, Product Involvement, and Responses to Self-Congruent Advertising | Full Text | References | PDF (884.4 KB)
  • 1103 Views
  • 8 CrossRef citations
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Article
Advertising Versus Product Placements: How Consumers Assess the Value of Each
Harsha Gangadharbatla & Terry Daugherty
Pages: 21-38
Published online: 14 Feb 2013
AbstractforAdvertising Versus Product Placements: How Consumers Assess the Value of Each | Full Text | References | PDF (4.2 MB)
  • 1309 Views
  • 13 CrossRef citations
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Article
Agentic and Communal: Multinational Analysis of Gender Portrayal in Children's Television Commercials
Aysen Bakir & Kay M. Palan
Pages: 39-56
Published online: 14 Feb 2013
AbstractforAgentic and Communal: Multinational Analysis of Gender Portrayal in Children's Television Commercials | Full Text | References | PDF (128.8 KB)
  • 677 Views
  • 7 CrossRef citations
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Article
Viewer Responses to Character Race and Social Status in Advertising: Blacks See Color, Whites See Class
Gregory J. Hoplamazian & Osei Appiah
Pages: 57-76
Published online: 14 Feb 2013
AbstractforViewer Responses to Character Race and Social Status in Advertising: Blacks See Color, Whites See Class | Full Text | References | PDF (2.3 MB)
  • 920 Views
  • 8 CrossRef citations
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Article
The Effects of Language on Attitudes Toward Advertisements and Brands Trust in Mexico
Nuria Alonso García, Piotr Chelminski & Eva González Hernández
Pages: 77-92
Published online: 14 Feb 2013
AbstractforThe Effects of Language on Attitudes Toward Advertisements and Brands Trust in Mexico | Full Text | References | PDF (447.4 KB)
  • 874 Views
  • 11 CrossRef citations
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Article
“They Will Help, So I Don't Need To?” Behavioral Hypothesis of the Third-Person Effect in Donation Aid Advertising
Hyo Jung Kim
Pages: 93-106
Published online: 14 Feb 2013
Abstractfor“They Will Help, So I Don't Need To?” Behavioral Hypothesis of the Third-Person Effect in Donation Aid Advertising | Full Text | References | PDF (1.4 MB)
  • 482 Views
  • 7 CrossRef citations
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Article
Development of an Advertising Impact Index to Test Advertisements in Magazines
Josefa D. Martín-Santana & Asunción Beerli-Palacio
Pages: 107-124
Published online: 14 Feb 2013
AbstractforDevelopment of an Advertising Impact Index to Test Advertisements in Magazines | Full Text | References | PDF (2.2 MB)
  • 530 Views
  • 5 CrossRef citations
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Article
Effects of Fear-Arousing and Humorous Appeals in Social Marketing Advertising: The Moderating Role of Prior Attitude Toward the Advertised Behavior
Tilmann Jäger & Martin Eisend
Pages: 125-134
Published online: 14 Feb 2013
AbstractforEffects of Fear-Arousing and Humorous Appeals in Social Marketing Advertising: The Moderating Role of Prior Attitude Toward the Advertised Behavior | Full Text | References | PDF (90.1 KB)
  • 3701 Views
  • 31 CrossRef citations
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Article
Regulating Emotions in Advertising: Examining the Effects of Sadness and Anxiety on Hedonic Product Advertisements
Elyria Kemp, Sindy Chapa & Steven W. Kopp
Pages: 135-150
Published online: 14 Feb 2013
AbstractforRegulating Emotions in Advertising: Examining the Effects of Sadness and Anxiety on Hedonic Product Advertisements | Full Text | References | PDF (4.2 MB)
  • 1184 Views
  • 3 CrossRef citations
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Article
An Investigation of Match-Up Effects: Influential Sources of Fit and the Generative Role of Imagination
Gary R. Holmes, Nancy Spears & Charles Blankson
Pages: 151-165
Published online: 14 Feb 2013
AbstractforAn Investigation of Match-Up Effects: Influential Sources of Fit and the Generative Role of Imagination | Full Text | References | PDF (1.2 MB)
  • 128 Views
  • 1 CrossRef citations
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Article
How Concentrated is the U.S. Advertising and Marketing Services Industry? Myth Versus Reality
Alvin J. Silk & Charles King III
Pages: 166-193
Published online: 14 Feb 2013
AbstractforHow Concentrated is the U.S. Advertising and Marketing Services Industry? Myth Versus Reality | Full Text | References | PDF (2.1 MB)
  • 344 Views
  • 3 CrossRef citations
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