Journal of Current Issues & Research in Advertising, Volume 35, Issue 2 (2014)

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Journal of Current Issues & Research in Advertising, Volume 35, Issue 2 (2014)

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Articles

Article
The Influence of Mood and Attribute Framing on Consumer Response Toward Persuasive Appeals
Sanjay Putrevu
Pages: 107-125
Published online: 24 Apr 2014
AbstractforThe Influence of Mood and Attribute Framing on Consumer Response Toward Persuasive Appeals | Full Text | References | PDF (404.1 KB)
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Article
Legal and Ethical Challenges of Online Behavioral Targeting in Advertising
Alexander Nill & Robert J. Aalberts
Pages: 126-146
Published online: 24 Apr 2014
AbstractforLegal and Ethical Challenges of Online Behavioral Targeting in Advertising | Full Text | References | PDF (118.9 KB)
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Article
Confined Creativity: The Influence of Creative Code Intensity on Risk Taking in Advertising Agencies
Kasey Windels & Mark Wilson Stuhlfaut
Pages: 147-166
Published online: 24 Apr 2014
AbstractforConfined Creativity: The Influence of Creative Code Intensity on Risk Taking in Advertising Agencies | Full Text | References | PDF (117.2 KB)
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Article
How Advertising Creatives Define Excellent Planning
Eric Haley, Ronald Taylor & Margaret Morrison
Pages: 167-189
Published online: 24 Apr 2014
AbstractforHow Advertising Creatives Define Excellent Planning | Full Text | References | PDF (154.3 KB)
  • 1132 Views
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Article
Potential for Stigma Reduction Through Direct-to-Consumer Prescription Drug Advertising: An Exploratory Content Analysis of Television Commercials
Jennifer Gerard Ball, Angie Liang & Wei-Na Lee
Pages: 190-208
Published online: 24 Apr 2014
AbstractforPotential for Stigma Reduction Through Direct-to-Consumer Prescription Drug Advertising: An Exploratory Content Analysis of Television Commercials | Full Text | References | PDF (105.9 KB)
  • 505 Views
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Article
How the Anticipation Can Be as Great as the Experience: Explaining Event Sponsorship Exhibit Outcomes Via Affective Forecasting
Angeline G. Close & Russell Lacey
Pages: 209-224
Published online: 24 Apr 2014
AbstractforHow the Anticipation Can Be as Great as the Experience: Explaining Event Sponsorship Exhibit Outcomes Via Affective Forecasting | Full Text | References | PDF (129.8 KB)
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Miscellaneous

Editorial Board EOV
Page: ebi
Published online: 24 Apr 2014
CitationforEditorial Board EOV | Full Text | PDF (27.8 KB)
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