Journal of Current Issues & Research in Advertising, Volume 39, Issue 1 (2018)

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Journal of Current Issues & Research in Advertising, Volume 39, Issue 1 (2018)

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Articles

Article
Visual Rhetorical Figures in Cross-Cultural Consumer Behavior: The Impact of Moderating Factors in a Spanish Language Context
María Calzada Pérez
Pages: 1-21
Published online: 02 Oct 2017
AbstractforVisual Rhetorical Figures in Cross-Cultural Consumer Behavior: The Impact of Moderating Factors in a Spanish Language Context | Full Text | References | PDF (1 MB)
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Article
College-Aged Young Consumers' Perceptions of Social Media Marketing: The Story of Instagram
Huan Chen
Pages: 22-36
Published online: 02 Oct 2017
AbstractforCollege-Aged Young Consumers' Perceptions of Social Media Marketing: The Story of Instagram | Full Text | References | PDF (471.3 KB)
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Article
The Effectiveness of Guilt and Shame Ad Appeals in Social Marketing: The Role of Regulatory Focus
Kathrynn Pounders, Seungae Lee & Marla Royne
Pages: 37-51
Published online: 04 Oct 2017
AbstractforThe Effectiveness of Guilt and Shame Ad Appeals in Social Marketing: The Role of Regulatory Focus | Full Text | References | PDF (624.2 KB)
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Article
Country-of-Origin Effects and Consumer Evaluations of Ads Within the Context of Economic Crises
Aronté M. Bennett, John Kozup & Charles R. Taylor
Pages: 52-66
Published online: 04 Oct 2017
AbstractforCountry-of-Origin Effects and Consumer Evaluations of Ads Within the Context of Economic Crises | Full Text | References | PDF (666.9 KB)
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Article
Redundancy Gain Effects in Incidental Exposure to Multiple Ads on the Internet
Sangruo Huang & Jisu Huh
Pages: 67-82
Published online: 03 Oct 2017
AbstractforRedundancy Gain Effects in Incidental Exposure to Multiple Ads on the Internet | Full Text | References | PDF (581.9 KB)
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Article
Establishing a Factor Model for Aesthetic Preference for Visual Complexity of Brand Logo
Zongyuan Wang, Brittany R. L. Duff & Russell B. Clayton
Pages: 83-100
Published online: 09 Oct 2017
AbstractforEstablishing a Factor Model for Aesthetic Preference for Visual Complexity of Brand Logo | Full Text | References | PDF (814.8 KB)
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