Journal of Current Issues & Research in Advertising, Volume 40, Issue 3 (2019)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Current Issues & Research in Advertising, Volume 40, Issue 3 (2019)

See all volumes and issues
Vol 45, 2024 Vol 44, 2023 Vol 43, 2022 Vol 42, 2021 Vol 41, 2020 Volume 40, 2019 Vol 39, 2018 Vol 38, 2017 Vol 37, 2016 Vol 36, 2015 Vol 35, 2014 Vol 34, 2013 Vol 33, 2012 Vol 32, 2010 Vol 31, 2009 Vol 30, 2008 Vol 29, 2007 Vol 28, 2006 Vol 27, 2005 Vol 26, 2004 Vol 25, 2003 Vol 24, 2002 Vol 23, 2001 Vol 22, 2000 Vol 21, 1999 Vol 20, 1998 Vol 19, 1997 Vol 18, 1996 Vol 17, 1995 Vol 16, 1994 Vol 15, 1993 Vol 14, 1992 Vol 13, 1991 Vol 12, 1990 Vol 11, 1988 Vol 10, 1987 Vol 9, 1986 Vol 8, 1985 Vol 7, 1984 Vol 6, 1983 Vol 5, 1982 Vol 4, 1981 Vol 3, 1980 Vol 2, 1979 Vol 1, 1978
Download citations Download PDFs Download issue

Articles

Article
What Makes Facebook Brand Posts Engaging? A Content Analysis of Facebook Brand Post Text That Increases Shares, Likes, and Comments to Influence Organic Viral Reach
Keith A. Quesenberry & Michael K. Coolsen
Pages: 229-244
Published online: 29 Oct 2018
AbstractforWhat Makes Facebook Brand Posts Engaging? A Content Analysis of Facebook Brand Post Text That Increases Shares, Likes, and Comments to Influence Organic Viral Reach | Full Text | References | PDF (1.1 MB) | EPUB
  • 4363 Views
  • 19 CrossRef citations
  • 0Altmetric
Article
The Influence of Temporal Frame on Guilt and Shame Appeals
Kathrynn R. Pounders, Marla B. Royne & Seungae Lee
Pages: 245-257
Published online: 25 Sep 2018
AbstractforThe Influence of Temporal Frame on Guilt and Shame Appeals | Full Text | References | PDF (1.6 MB) | EPUB
  • 804 Views
  • 17 CrossRef citations
  • 0Altmetric
Article
#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns
Courtney Carpenter Childers, Laura L. Lemon & Mariea G. Hoy
Pages: 258-274
Published online: 05 Nov 2018
Abstractfor#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns | Full Text | References | PDF (1.3 MB) | EPUB
  • 25817 Views
  • 133 CrossRef citations
  • 0Altmetric
Article
Reassessing the Influence of Parents and Advertising on Children’s BMI
Jessica Zeiss, Doug Walker & Les Carlson
Pages: 275-290
Published online: 18 Jul 2019
AbstractforReassessing the Influence of Parents and Advertising on Children’s BMI | Full Text | References | PDF (1.3 MB) | EPUB
  • 305 Views
  • 3 CrossRef citations
  • 0Altmetric
Article
Playing the Game (or Not): How Ukraine and the United States Navigate the Hostile Regulatory Environment for Alcohol Advertising
Olesya Venger & Joyce M. Wolburg
Pages: 291-314
Published online: 05 Nov 2018
AbstractforPlaying the Game (or Not): How Ukraine and the United States Navigate the Hostile Regulatory Environment for Alcohol Advertising | Full Text | References | PDF (3.2 MB) | EPUB
  • 177 Views
  • 0 CrossRef citations
  • 0Altmetric
Article
Managing Change and Finding Identity: A Grounded Analysis of Advertising Agency Leadership
Padmini Patwardhan, Sabrina Habib & Hemant Patwardhan
Pages: 315-333
Published online: 11 Oct 2018
AbstractforManaging Change and Finding Identity: A Grounded Analysis of Advertising Agency Leadership | Full Text | References | PDF (1.4 MB) | EPUB
  • 1140 Views
  • 5 CrossRef citations
  • 0Altmetric

Explore articles