Journal of Current Issues & Research in Advertising, Volume 42, Issue 1 (2021)

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Journal of Current Issues & Research in Advertising, Volume 42, Issue 1 (2021)

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Spotlight on Gender in Advertising

Commentary

Article
Covid-19 and Advertising: The Case for a Paradigm Shift
Harsha Gangadharbatla
Pages: 1-18
Published online: 26 Jan 2021
AbstractforCovid-19 and Advertising: The Case for a Paradigm Shift | Full Text | References | PDF (1.4 MB) | EPUB
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Special Issue

Article
En-Gendering Power and Empowerment in Advertising: A Content Analysis
Wan-Hsiu Sunny Tsai, Aya Shata & Shiyun Tian
Pages: 19-33
Published online: 19 Nov 2019
AbstractforEn-Gendering Power and Empowerment in Advertising: A Content Analysis | Full Text | References | PDF (1.2 MB) | EPUB
  • 4582 Views
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Article
Time’s Up/Advertising Meets Red Books: Hard Data and Women’s Experiences Underscore the Pivotal Nature of 2018
Jean M. Grow & Tao Deng
Pages: 34-48
Published online: 07 Aug 2020
AbstractforTime’s Up/Advertising Meets Red Books: Hard Data and Women’s Experiences Underscore the Pivotal Nature of 2018 | Full Text | References | PDF (1.1 MB) | EPUB
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Article
The Role of Gender Ideology in Consumers’ Reception of Ads Featuring Stay-at-home Dads
Harsha Gangadharbatla & Deepti Khedekar
Pages: 49-61
Published online: 29 Sep 2020
AbstractforThe Role of Gender Ideology in Consumers’ Reception of Ads Featuring Stay-at-home Dads | Full Text | References | PDF (1.5 MB) | EPUB
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Articles

Article
Process or Outcome Focus? Understanding the Impact of Future Time Perspective on Advertising Effectiveness
Linwan Wu, Sun-Young Park & Ilyoung Ju
Pages: 62-82
Published online: 14 Nov 2019
AbstractforProcess or Outcome Focus? Understanding the Impact of Future Time Perspective on Advertising Effectiveness | Full Text | References | PDF (2.3 MB) | EPUB
  • 444 Views
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Article
Culture and Health Persuasion: Differences between Koreans and Americans
Sukki Yoon, Ashok K. Lalwani, Patrick T. Vargas, Kacy Kim & Charles R. Taylor
Pages: 83-101
Published online: 24 Jan 2020
AbstractforCulture and Health Persuasion: Differences between Koreans and Americans | Full Text | References | PDF (2.4 MB) | EPUB
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Article
Consumer Response to Virtual CSR Experiences
Yoon-Joo Lee, Wen Zhao & Huan Chen
Pages: 102-122
Published online: 20 Mar 2020
AbstractforConsumer Response to Virtual CSR Experiences | Full Text | References | PDF (1.7 MB) | EPUB
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