Journal of Current Issues & Research in Advertising, Volume 42, Issue 4 (2021)

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Journal of Current Issues & Research in Advertising, Volume 42, Issue 4 (2021)

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Research Article

Article
What Do We Know about Political Advertising? Not Much! Political Persuasion Knowledge and Advertising Skepticism in the United States
Michelle R. Nelson, Chang Dae Ham & Eric Haley
Pages: 329-353
Published online: 01 Jul 2021
AbstractforWhat Do We Know about Political Advertising? Not Much! Political Persuasion Knowledge and Advertising Skepticism in the United States | Full Text | References | PDF (1.8 MB) | EPUB
  • 2763 Views
  • 9 CrossRef citations
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Article
Spillover Effects of Brand Safety Violations in Social Media
Chunsik Lee, Junga Kim & Joon Soo Lim
Pages: 354-371
Published online: 12 May 2021
AbstractforSpillover Effects of Brand Safety Violations in Social Media | Full Text | References | PDF (1.3 MB) | EPUB
  • 900 Views
  • 6 CrossRef citations
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Article
How Pro-Social Purpose Agencies Define Themselves and Their Value: An Emerging Business Model in the Advertising-Agency World
Samantha LaVoi & Eric Haley
Pages: 372-390
Published online: 16 Sep 2021
AbstractforHow Pro-Social Purpose Agencies Define Themselves and Their Value: An Emerging Business Model in the Advertising-Agency World | Full Text | References | PDF (1.1 MB) | EPUB
  • 1221 Views
  • 8 CrossRef citations
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Article
The Effect of Sponsorship Disclosure in YouTube Product Reviews
Alexander Pfeuffer, Xinyu Lu, Yiran Zhang & Jisu Huh
Pages: 391-410
Published online: 17 Dec 2020
AbstractforThe Effect of Sponsorship Disclosure in YouTube Product Reviews | Full Text | References | PDF (1.6 MB) | EPUB
  • 2090 Views
  • 14 CrossRef citations
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Article
Angry Birds vs. Sudoku: How Different Types of Tasks in Multitasking Affect Ad Memory and Mind Wandering
Sydney Chinchanachokchai, Brittany R. L. Duff & Ronald J. Faber
Pages: 411-424
Published online: 09 Dec 2020
AbstractforAngry Birds vs. Sudoku: How Different Types of Tasks in Multitasking Affect Ad Memory and Mind Wandering | Full Text | References | PDF (1.5 MB) | EPUB
  • 580 Views
  • 5 CrossRef citations
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Article
Do Digital Natives Recognize Digital Influence? Generational Differences and Understanding of Social Media Influencers
Courtney Childers & Brandon Boatwright
Pages: 425-442
Published online: 11 Dec 2020
AbstractforDo Digital Natives Recognize Digital Influence? Generational Differences and Understanding of Social Media Influencers | Full Text | References | PDF (1.4 MB) | EPUB
  • 5427 Views
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