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Volume 12, Issue 2

Journal of Interactive Advertising

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Journal of Interactive Advertising, Volume 12, Issue 2 (2012)

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Journal of Interactive Advertising, Volume 12, Issue 2 (2012)

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Original Articles

Article

The Impact of Game Customization and Control Mechanisms on Recall of Integral and Peripheral Brand Placements in Videogames

Frank E. Dardis, Mike Schmierbach & Anthony M. Limperos

Pages: 1-12

Published online: 01 Jul 2013

AbstractforThe Impact of Game Customization and Control Mechanisms on Recall of Integral and Peripheral Brand Placements in Videogames | Full Text | References | PDF (164.2 KB)

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Article

Self-Enhancement as a Motivation for Sharing Online Advertising

David G. Taylor, David Strutton & Kenneth Thompson

Pages: 13-28

Published online: 01 Jul 2013

AbstractforSelf-Enhancement as a Motivation for Sharing Online Advertising | Full Text | References | PDF (354.9 KB)

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Journal of Interactive Advertising (Vol.12, Iss.2, 2012)

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