Journal of Interactive Advertising, Volume 13, Issue 1 (2013)

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Journal of Interactive Advertising, Volume 13, Issue 1 (2013)

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Original Articles

Article
Why People Pass Along Online Video Advertising: From the Perspectives of the Interpersonal Communication Motives Scale and the Theory of Reasoned Action
Joonghwa Lee, Chang-Dae Ham & Mikyoung Kim
Pages: 1-13
Published online: 03 Apr 2013
AbstractforWhy People Pass Along Online Video Advertising: From the Perspectives of the Interpersonal Communication Motives Scale and the Theory of Reasoned Action | Full Text | References | PDF (163.3 KB)
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Article
Keep the Social in Social Media: The Role of Social Interaction in Avatar-Based Virtual Shopping
Jang Ho Moon, Eunice Kim, Sejung Marina Choi & Yongjun Sung
Pages: 14-26
Published online: 03 Apr 2013
AbstractforKeep the Social in Social Media: The Role of Social Interaction in Avatar-Based Virtual Shopping | Full Text | References | PDF (322 KB)
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Article
Materialism, Attitudes, and Social Media Usage and Their Impact on Purchase Intention of Luxury Fashion Goods Among American and Arab Young Generations
Sara Kamal, Shu-Chuan Chu & Mahmood Pedram
Pages: 27-40
Published online: 03 Apr 2013
AbstractforMaterialism, Attitudes, and Social Media Usage and Their Impact on Purchase Intention of Luxury Fashion Goods Among American and Arab Young Generations | Full Text | References | PDF (199.5 KB)
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Article
Interaction Effects of Perceived Sponsor Motives and Facebook Credibility on Willingness to Visit Social Cause Facebook Page
Yoon-Joo Lee & Ho-Young (Anthony) Ahn
Pages: 41-52
Published online: 03 Apr 2013
AbstractforInteraction Effects of Perceived Sponsor Motives and Facebook Credibility on Willingness to Visit Social Cause Facebook Page | Full Text | References | PDF (267.4 KB)
  • 872 Views
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Article
To App or Not to App: Engaging Consumers via Branded Mobile Apps
Eunice Kim, Jhih-Syuan Lin & Yongjun Sung
Pages: 53-65
Published online: 03 Apr 2013
AbstractforTo App or Not to App: Engaging Consumers via Branded Mobile Apps | Full Text | References | PDF (122.7 KB)
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