Journal of Interactive Advertising, Volume 15, Issue 2 (2015)

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Journal of Interactive Advertising, Volume 15, Issue 2 (2015)

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Editorials

Editorial
From the Editor
Terry Daugherty
Page: 81
Published online: 23 Nov 2015
CitationforFrom the Editor | Full Text | References | PDF (27.3 KB)
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Original Articles

Article
From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions
Saleem Alhabash, Anna R. McAlister, Chen Lou & Amy Hagerstrom
Pages: 82-96
Published online: 21 Aug 2015
AbstractforFrom Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions | Full Text | References | PDF (611.1 KB)
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Article
Would You Be My Friend? An Examination of Global Marketers' Brand Personification Strategies in Social Media
Kuan-Ju Chen, Jhih-Syuan Lin, Jung Hwa Choi & Jung Min Hahm
Pages: 97-110
Published online: 01 Sep 2015
AbstractforWould You Be My Friend? An Examination of Global Marketers' Brand Personification Strategies in Social Media | Full Text | References | PDF (171.5 KB)
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Article
Mobile Location-Based Advertising: How Information Privacy Concerns Influence Consumers' Attitude and Acceptance
Nina Limpf & Hilde A.M. Voorveld
Pages: 111-123
Published online: 06 Aug 2015
AbstractforMobile Location-Based Advertising: How Information Privacy Concerns Influence Consumers' Attitude and Acceptance | Full Text | References | PDF (211.5 KB)
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Article
Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites
Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker
Pages: 124-134
Published online: 11 Sep 2015
AbstractforIs this for me? How Consumers Respond to Personalized Advertising on Social Network Sites | Full Text | References | PDF (184.7 KB)
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Article
Brand Spokes-Characters as Twitter Marketing Tools
Lance Kinney & Jennifer Ireland
Pages: 135-150
Published online: 23 Nov 2015
AbstractforBrand Spokes-Characters as Twitter Marketing Tools | Full Text | References | PDF (283.8 KB)
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Article
The Impact of eWOM Message Characteristics on the Perceived Effectiveness of Online Consumer Reviews
Sai Wang, Nicole R. Cunningham & Matthew S. Eastin
Pages: 151-159
Published online: 23 Nov 2015
AbstractforThe Impact of eWOM Message Characteristics on the Perceived Effectiveness of Online Consumer Reviews | Full Text | References | PDF (405.1 KB)
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