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Volume 16, Issue 1

Journal of Interactive Advertising

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Cover image for Journal of Interactive Advertising, Volume 16, Issue 1, 2016

Journal of Interactive Advertising, Volume 16, Issue 1 (2016)

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Journal of Interactive Advertising, Volume 16, Issue 1 (2016)

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Vol 24, 2024 Vol 23, 2023 Vol 22, 2022 Vol 21, 2021 Vol 20, 2020 Vol 19, 2019 Vol 18, 2018 Vol 17, 2017 Volume 16, 2016 Vol 15, 2015 Vol 14, 2014 Vol 13, 2013 Vol 12, 2011-2012 Vol 11, 2010-2011 Vol 10, 2009-2010 Vol 9, 2008-2009 Vol 8, 2007-2008 Vol 7, 2006-2007 Vol 6, 2005-2006 Vol 5, 2004-2005 Vol 4, 2003-2004 Vol 3, 2002-2003 Vol 2, 2001-2002 Vol 1, 2000-2001

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Original Articles

Article

Brand Experience on the Website: Its Mediating Role Between Perceived Interactivity and Relationship Quality

Doyle Yoon & Seounmi Youn

Pages: 1-15

Published online: 16 Feb 2016

AbstractforBrand Experience on the Website: Its Mediating Role Between Perceived Interactivity and Relationship Quality | Full Text | References | PDF (445.5 KB)

1988 Views
34 CrossRef citations
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Article

Augmented Reality Marketing: Consumer Preferences and Attitudes Toward Hypermedia Print Ads

Gallayanee Yaoyuneyong, Jamye Foster, Erik Johnson & David Johnson

Pages: 16-30

Published online: 26 Jan 2016

AbstractforAugmented Reality Marketing: Consumer Preferences and Attitudes Toward Hypermedia Print Ads | Full Text | References | PDF (585.1 KB)

9003 Views
94 CrossRef citations
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Article

Investigating the Effects of Location-Based Advertising in the Supermarket: Does Goal Congruence Trump Location Congruence?

Jonathan van 't Riet, Arief Hühn, Paul Ketelaar, Vassilis-Javed Khan, Ruben Konig, Esther Rozendaal & Panos Markopoulos

Pages: 31-43

Published online: 06 Feb 2016

AbstractforInvestigating the Effects of Location-Based Advertising in the Supermarket: Does Goal Congruence Trump Location Congruence? | Full Text | References | PDF (529.5 KB)

5144 Views
22 CrossRef citations
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Open Access

Article

Saw It on Facebook, Drank It at the Bar! Effects of Exposure to Facebook Alcohol Ads on Alcohol-Related Behaviors

Saleem Alhabash, Anna R. McAlister, Wonkyung Kim, Chen Lou, Carie Cunningham, Elizabeth Taylor Quilliam & Jef I. Richards

Pages: 44-58

Published online: 07 Mar 2016

AbstractforSaw It on Facebook, Drank It at the Bar! Effects of Exposure to Facebook Alcohol Ads on Alcohol-Related Behaviors | Full Text | References | PDF (625.2 KB)

2089 Views
21 CrossRef citations
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Article

Understanding the Impact of Media Engagement on the Perceived Value and Acceptance of Advertising Within Mobile Social Networks

Pages: 59-73

Published online: 20 Apr 2016

AbstractforUnderstanding the Impact of Media Engagement on the Perceived Value and Acceptance of Advertising Within Mobile Social Networks | Full Text | References | PDF (491.4 KB)

2502 Views
39 CrossRef citations
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Article

It Is All in the Name: A Study of Consumers' Responses to Personalized Communication

Ewa Maslowska, Edith G. Smit & Bas van den Putte

Pages: 74-85

Published online: 04 Mar 2016

AbstractforIt Is All in the Name: A Study of Consumers' Responses to Personalized Communication | Full Text | References | PDF (555.9 KB)

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Comparing Personalization Strategies in Social Network Advertising: The Role of Impression Motivation in Persuasion Outcomes

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Article | Published online: 24 Apr 2024

Engaging with Branded Content on Short-Video Sharing Apps: How Motivations Affect Attitude toward Branded Content, Brand Experience, and Relationship Quality

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Article | Published online: 3 Apr 2024

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